Parker Shultz is a results-driven Digital Strategist with a passion for turning data into actionable insights. With a proven background in analytics and a problem-solving mindset, he specializes in optimizing digital strategies to drive measurable growth. He puts himself in the shoes of his clients and tries to deeply understand their goals and pain points, while thinking strategically about the “why” behind their marketing plans. Parker’s “Responsibility” trait from Strengthsfinder forces him to take the outcomes of his work personally. This makes him an excellent teammate, for both his coworkers and his clients.
Outside the physical and virtual office, he loves to be outdoors by camping, fishing, hiking and playing a really bad round of golf. Parker lives in Cuyahoga Falls with his wife Liliana and their cat Max.
Strengths: Responsibility | Developer | Arranger | Adaptability | Connectedness
Education: University of Akron - BA Integrated Marketing Communications
Fun Facts: Small boat owner, wannabe big boat owner.
Fave Quote: "Man, this is the greatest gig in the world, being alive. You get to eat at Denny’s, wear a hat, whatever you wanna do.” — Norm Macdonald
Connect with Parker: 330-266-1188
Parker's Recent Posts and Videos
5 Proven Strategies to Rank Higher on Google
Whether you’re running a business, a blog, or an eCommerce site, showing up on the first page of Google isn’t just a goal—it’s a necessity. Higher rankings mean more visibility, more traffic, and ultimately, more conversions. But how do you climb the ranks in Google’s ever-evolving search algorithm? Keep reading for five proven strategies to […]
How to Track and Measure if Your SEO Efforts Are Successful
Search engine optimization (SEO) is more than just a buzzword; it’s a critical component for online visibility and success. However, it’s not always straightforward to understand whether or not your SEO efforts are yielding desirable results. Does Google really care what you’re doing with SEO — and how can you tell it’s paying off? This […]
Understanding Events and Key Events in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints. At the heart of this platform are “events” and “key events,” crucial elements that allow businesses to track, measure, and analyze user behaviors with high granularity and accuracy. This article […]