Lauren Zils is an industry-leading digital marketer with a solid understanding of the digital marketing ecosystem and what it takes to drive results for our clients. She is a driven professional, never afraid of a challenge and always willing to tackle even the most daunting project. As a Director of Strategy, Lauren’s primary objective is to ensure our clients are meeting their business growth goals, ideally increasing leads and sales.
Lauren thrives on deeply understanding our partners’ respective businesses and problem-solving. She loves coming up with creative solutions to help solve their needs and "joining" their internal teams, ultimately sharing in their successes or improving on things that need work. Lauren is constantly on the search for ways to take a project from good to great. And she has a proven track record of success both at Sanctuary and in her previous work as a Marketing Manager with Communications Resources, Inc. and Shiffler Equipment Sales, Inc.
Ultimately, Lauren’s greatest loves are her husband, Jason, their two children, Jacob and Zoe, and their adorable cat, Bella. They live in North Canton, Ohio, where she finds living near her sister, brother-in-law, mom and dad more fulfilling than living in a bustling city.
Strengths: Achiever | Communication | Strategic | Maximizer | Woo
Education: Ohio University - BBA Marketing
Fun Facts: Exuberant. Ambitious. Loves Sauce.
Fave Quote: "Success is not final; failure is not fatal: It is the courage to continue that counts." —Winston S. Churchill
Lauren's Latest Posts and Videos
Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a game plan reserved for big businesses with plenty of capital) you will want to make sure your efforts are leading to as many conversions as possible. A conversion can take […]
Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a marketing mindset and work to have high communication leading up to the first interview and plot out how you’re going to keep them on the hook all the way through […]
For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about the performance of any of your marketing initiatives without discussing CTR, so we’d like to use this article to provide a general overview of this topic. Below, we’ll dive into […]