Lauren Zils

Director of Strategy

Lauren Zils is an industry-leading digital marketer with a solid understanding of the digital marketing ecosystem and what it takes to drive results for our clients. She is a driven professional, never afraid of a challenge and always willing to tackle even the most daunting project. As a Director of Strategy, Lauren’s primary objective is to ensure our clients are meeting their business growth goals, ideally increasing leads and sales.

Lauren thrives on deeply understanding our partners’ respective businesses and problem-solving. She loves coming up with creative solutions to help solve their needs and "joining" their internal teams, ultimately sharing in their successes or improving on things that need work. Lauren is constantly on the search for ways to take a project from good to great. And she has a proven track record of success both at Sanctuary and in her previous work as a Marketing Manager with Communications Resources, Inc. and Shiffler Equipment Sales, Inc.

Ultimately, Lauren’s greatest loves are her husband, Jason, their two children, Jacob and Zoe, and their adorable cat, Bella. They live in North Canton, Ohio, where she finds living near her sister, brother-in-law, mom and dad more fulfilling than living in a bustling city.

Strengths: Achiever | Communication | Strategic | Maximizer | Woo
Education: Ohio University - BBA Marketing
Fun Facts: Exuberant. Ambitious. Loves Sauce.
Fave Quote: "Success is not final; failure is not fatal: It is the courage to continue that counts." —Winston S. Churchill

Connect with Lauren: 330-266-1188

Lauren-Vertical
HubSpot Partner
Lauren Zils Solutions Partner Certified
HubSpot Partner
Lauren Zils Inbound Certified
HubSpot Partner
Lauren Zils Inbound Marketing Certified

Lauren's Latest Posts and Videos

Comparing E-Commerce Platforms: WooCommerce vs. Shopify

Comparing E-Commerce Platforms: WooCommerce vs. Shopify

In many ways, starting an e-commerce store has never been easier. You don’t need to build any software from scratch or create a custom system that is tailored to your business. Instead, you can use one of the many plug-and-play options that are available on the market today. This allows your business to get up […]

From Keywords to Topics: Shifting your SEO Focus

From Keywords to Topics: Shifting your SEO Focus

The history of search engine optimization dates back to the very earliest days of the internet. For as long as people have been using search engines to find content online, businesses and website owners have been using search engine optimization techniques to get as much of that traffic as possible. Of course, over the years, […]

Which is More Important: Paid or Organic Efforts?

Which is More Important: Paid or Organic Efforts?

The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would suggest, paid traffic is traffic that you purchase—typically through methods like pay-per-click ads you may run on a search engine such as Google. On the other hand, organic traffic is […]