Kate Falconer Bio - Sanctuary - A Digital Marketing Group

Kate Falconer

Paid Advertising Manager

For over a decade in the digital marketing industry, Kate’s primary focus has been on PPC while also learning the basics of SEO. She is a graduate from the Fashion School at Kent State University, with a concentration in fashion merchandising and business. After completion of that program, she followed her fond interest in the marketing element and decided to make that her career.

Kate manages PPC execution and informs PPC strategy for all of Sanctuary’s clients. She handles research, creation, monitoring and reporting for display, remarketing, video and shopping campaigns on Google Ads and Microsoft Ads and is Google Ads certified. She’s particularly energized by learning and testing new products with paid search accounts.

At home, Kate enjoys spending time with her husband, Chris, two kids, Isobel and Xander, two dogs and three cats. Kate and Chris are often found working on their never-ending house remodel; she does the designing, he does all the work, and the kids run around, happily destroying things. They live in Bath, Ohio.

Strengths: Responsibility | Harmony | Input | Intellection | Futuristic
Education: 
Kent State University - BA Fashion Merchandising
Fun Facts: Introvert. Fashion Fanatic. Animal Rescue Enthusiast.
Fave Quote: “Success is liking yourself, liking what you do, and liking how you do it.” —Maya Angelou

Connect with Kate: 330-266-1188

Kate-Vertical
HubSpot Partner
Kate Falconer Inbound Certified
HubSpot Partner
Kate Falconer Inbound Marketing Certified
Search Ads
Display Ads
Shopping Ads
Video Ads

Kate's Latest Posts and Videos

How to Build Brand Awareness with PPC Advertising

How to Build Brand Awareness with PPC Advertising

Brand awareness is crucial for any business growth. Pay-per-click (PPC) advertising is a great tool for leads and sales, but should not be overlooked for top-of-funnel awareness as well. In this post, we’ll review how PPC can help with brand awareness, campaign types, key strategies, measurement, and more.  Why PPC is Valuable for Brand Awareness […]

How Pay Per Click Advertising Can Help You Drive Qualified Traffic

How Pay Per Click Advertising Can Help You Drive Qualified Traffic

In today’s crowded digital landscape, getting more people to visit your website isn’t the hard part — it’s getting the right people. Whether you’re a local business, an e-commerce store, or a service provider, qualified traffic is the fuel that drives conversions, leads, and sales. So, how do you get in front of high-intent users […]

The Power of Ad Extensions

The Power of Ad Extensions

If you’re putting money into paid search advertising, it’s important for your ads to stand out. That’s kind of the point, right? One of the easiest and most effective ways to enhance your ads is by using ad extensions, or ad assets as they are more recently labeled in Google Ads. These powerful features not […]