social media marketing

Social Media Research: Know What Works

Social Media Research: Know What Works

Social Media Research: Know What Works This is the third post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The first post Into to Digital Marketing and Social Media... Read more.
Social Media Research: Know Thyself

Social Media Research: Know Thyself

This is the second post in our series of understanding how Social Media works and how to tie it into a Digital Marketing Strategy. The first post Into to Digital Marketing and Social Media addressed the subject of Should my... Read more.
VIDEO: Does it Make Sense To Link Back To Other Web Sites?

VIDEO: Does it Make Sense To Link Back To Other Web Sites?

Part 3: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: When you have discovered a link that someone is pointing to... Read more.
58% of Americans Perform Online Research Before They Buy

58% of Americans Perform Online Research Before They Buy

According to a September 2010 study by the Pew Internet & American Life Project, ‘58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing.’ In fact, on any given day 21% of adults... Read more.
LinkedIn as a pay-per-click (PPC) option for your online marketing

LinkedIn as a pay-per-click (PPC) option for your online marketing

When reviewing your pay-per-click options, Google by far gets the bulk of the attention (and revenue). Google, Bing / Yahoo, and other search-based PPC models are powerful in that they tie the audience’s topic of interest to the marketing message. But... Read more.
Social Media: Advertising vs. Customer Engagement

Social Media: Advertising vs. Customer Engagement

These days, the question should not be whether or not you should be using social media marketing, but how much you should be using and how to make sure that it blends well with your existing marketing campaigns. Can you... Read more.
Sanctuary Marketing Group’s Guide to Facebook Advertising

Sanctuary Marketing Group’s Guide to Facebook Advertising

Among social media networks, Facebook and, to a slightly lesser degree, Twitter are the kings. While it is true that there are countless other social networks, including smaller, niche sites that cater to special interests and have limited memberships, it... Read more.
Is It Time for Your Business To Include Mobile Marketing In It’s Online Marketing Strategy?

Is It Time for Your Business To Include Mobile Marketing In It’s Online Marketing Strategy?

Online marketing has continuously changed and evolved. The smart marketers are the ones who are able to keep up with what the market wants and needs as those changes arise. If you have not yet considered mobile marketing for your... Read more.
In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites may look more complicated than that, but they are all dedicated to those two main... Read more.
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