online-marketing

Content Amplification in a Nutshell

Content Amplification in a Nutshell

Content Amplification is the buzzword for digital marketing in 2015, and understanding what it means is the first step to putting it to work for your business. Let’s start by breaking it down: Content = This word has 7 or... Read more.
Marketing Planning:  How To Create An Editorial Calendar

Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Web Marketing Strategy, is coming to grips with  the sheer volume of content you’ve committed your company to. It isn’t an insurmountable task. It just seems... Read more.
VIDEO: Using SEO to Improve Conversion

VIDEO: Using SEO to Improve Conversion

Part 4: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: What could make Search Engine Optimization Better? Answer: People look at... Read more.
Speak the Language of the Consumer: Application vs. Product Marketing

Speak the Language of the Consumer: Application vs. Product Marketing

By Tom Murphy – Online Marketing Strategist, Sanctuary Marketing Group Now in the year 2011, it’s a pretty safe bet that nearly every company has some sort of website.  The question is, how much are they taking advantage of that... Read more.
VIDEO: Does it Make Sense To Link Back To Other Web Sites?

VIDEO: Does it Make Sense To Link Back To Other Web Sites?

Part 3: Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: When you have discovered a link that someone is pointing to... Read more.
How Do You Create Content That Will Perform Well for SEO?

How Do You Create Content That Will Perform Well for SEO?

Sanctuary Marketing Group Founder, Chris Auman and Online Marketing Strategist, Jason Jividen field common questions received from our customers seeking to improve their Online Marketing Strategy. Question: You guys have been talking about content, can you actually describe what you mean... Read more.
Top Web Site Design Tactics Online Marketers Employ

Top Web Site Design Tactics Online Marketers Employ

A recent poll by MarketingSherpa reveals where many online B2B (Business-to-Business) Marketers are finding the most success. The poll reveals the the top 3 tactics to be: Implementing unique landing pages for various marketing campaigns Optimizing design and content for... Read more.
64% of Marketers Expect to Increase Spending on their Web sites in 2011

64% of Marketers Expect to Increase Spending on their Web sites in 2011

According to a recent survey of conducted by MarketingSherpa ,64% of business expect to invest more in 2011 than in previous years on their Web site. Judging by the source, we take this to mean increasing conversion and sales effectiveness... Read more.
58% of Americans Perform Online Research Before They Buy

58% of Americans Perform Online Research Before They Buy

According to a September 2010 study by the Pew Internet & American Life Project, ‘58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing.’ In fact, on any given day 21% of adults... Read more.
Seven New Marketing Ideas for the Local Retailer

Seven New Marketing Ideas for the Local Retailer

In these days of ever changing technology and lightning fast communications, it is vitally important to stay ahead of your competition for the attention of every single customer. Face it: No one is getting the bulk of their retail information... Read more.
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