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It can’t be overstated, keywords are extremely important as you build and execute your Internet marketing strategy.

The right keywords allow you to build content around a consistent theme through all of your online marketing channels, increasing the likelihood that the right people will find you. This is especially important when building an online strategy focused on a local marketplace.  E.g. I say ‘pop’, Easterners say ‘soda’, and Southerners may say ‘coke’.

But how do you select the right keywords?  How do you do know which ones will generate traffic? There are a number of tools out there but my recent favorite is Google Insights for Search.
Keyword Research Using Google Insights for Search

We were meeting with a client today and the subject was SEO and keyword research for a lot of the meeting. During the meeting I realized, again, that a lot of businesses still don’t understand how to properly rank their business in the search engines. Most guess and dabble and completely miss the mark. Actually, I’ve known this for a long time but today was just another episode in a long line of meetings that cemented my belief. So, I thought I would write about it and try to help point you in the right direction if you decide to market your own website. (more…)

Keyword research for SEO and online marketing