It can’t be overstated, keywords are extremely important as you build and execute your Internet marketing strategy.
The right keywords allow you to build content around a consistent theme through all of your online marketing channels, increasing the likelihood that the right people will find you. This is especially important when building an online strategy focused on a local marketplace. E.g. I say ‘pop’, Easterners say ‘soda’, and Southerners may say ‘coke’.