Lauren Zils Bio - Sanctuary - A Digital Marketing Group

Lauren Zils

Director of Strategy

Lauren Zils is an industry-leading digital marketer with a solid understanding of the digital marketing ecosystem and what it takes to drive results for our clients. She is a driven professional, never afraid of a challenge and always willing to tackle even the most daunting project. As a Director of Strategy, Lauren’s primary objective is to ensure our clients are meeting their business growth goals, ideally increasing leads and sales.

Lauren thrives on deeply understanding our partners’ respective businesses and problem-solving. She loves coming up with creative solutions to help solve their needs and "joining" their internal teams, ultimately sharing in their successes or improving on things that need work. Lauren is constantly on the search for ways to take a project from good to great. And she has a proven track record of success both at Sanctuary and in her previous work as a Marketing Manager with Communications Resources, Inc. and Shiffler Equipment Sales, Inc.

Ultimately, Lauren’s greatest loves are her husband, Jason, their two children, Jacob and Zoe, and their adorable cats, Bella, Nooshy and Valkyrie. They live in North Canton, Ohio, where she finds living near her sister, brother-in-law, mom and dad more fulfilling than living in a bustling city.

Strengths: Achiever | Communication | Strategic | Maximizer | Woo
Education: Ohio University - BBA Marketing
Fun Facts: Exuberant. Ambitious. Loves Sauce.
Fave Quote: "Success is not final; failure is not fatal: It is the courage to continue that counts." —Winston S. Churchill

Connect with Lauren: 330-266-1188

Lauren-Vertical
HubSpot Partner
Lauren Zils Solutions Partner Certified
HubSpot Partner
Lauren Zils Inbound Certified
HubSpot Partner
Lauren Zils Inbound Marketing Certified
HubSpot Partner
Lauren ZIls SEO Certified
HubSpot Partner
Lauren Zils SEO II Certified

Lauren's Latest Posts and Videos

The Role of Customer Reviews in Local SEO

The Role of Customer Reviews in Local SEO

Customer reviews are more than just feedback; they’re one of the most powerful signals driving visibility and trust in local search results. In this post, we’ll explore how online reviews influence local SEO rankings, conversions, and credibility, and what your business can do to harness them strategically. Reviews Build Trust and Authority with Both Customers […]

Ethical Web Design: Dark Patterns, Consent, and Doing Better

Ethical Web Design: Dark Patterns, Consent, and Doing Better

Web design isn’t just about pretty pixels, it’s about trust. In this post, I’ll walk you through what dark patterns are, why they hurt user trust, and how you (yes, you!) can build websites that are clear, honest, and people-first. What Are Dark Patterns and Why Do They Matter? Dark patterns are those sneaky UX […]

Digital Marketing Strategies for the Manufacturing Industry

Digital Marketing Strategies for the Manufacturing Industry

Digital marketing has become essential for growth in nearly every industry, including manufacturing. As industrial buyers increasingly rely on online research to guide their purchasing decisions, it’s more important than ever for manufacturers to maintain a strong digital presence. In this post, we’ll walk through how manufacturers can use digital tools to improve visibility, attract […]