Chris Auman is the Founder and President at Sanctuary. He's a veteran entrepreneur with over 3 decades of experience in all aspects of marketing and business management.
Chris currently focuses his time on Sanctuary's growth and vision. That includes everything from marketing and partnerships to acting as the protector and ambassador of Sanctuary’s brand, values, and culture. He’s energized by the process of running, improving, and growing the company every day. His relentless curiosity and love of learning, combined with his passion for continual improvement ultimately guides the company in the pursuit of delivering world-class marketing services.
Chris has WAY too many interests and hobbies and is an unrelenting and exhausting busybody at work and at home. At work, he's always working on the next big thing in his mind or actively working on a project to drive the company forward. He also writes, hosts and produces our podcast over at The Academy!
Outside of work he's always looking to plan fun activities and adventures with friends, family, parents, and his brother Drew. His favorite part of the whole year is his annual family beach trip where he'll play beach games with his family and actually sit and do nothing for a little while. But that doesn't last long...
Chris creates abstract art, dabbles with photography, rides his bike, walks, and hikes with his family, works on home improvement projects, and a never-ending to-do list. He cultivates his garden in the summer, battles with board games and his house plants in the winter, loses money on poker, and attends live music events whenever possible. He loves listening to podcasts, audiobooks, and reading non-fiction books on business, music, biographies, and history. He's very passionate about cooking and eating. He knows how to make authentic sushi, he makes his own wine, and he can craft a mean Margarita and Old Fashioned.
Chris has played drums since he was 7 years old and continues to play to this day. He loves everything Star Wars and enjoys watching movies, TV series, and concerts. He's also an obsessive music nut that, his wife says, could never live without music in his ears 24-7. Favorite music genres include 80's hair bands, hard rock/heavy metal, guitar-driven blues, and classic rock and pop. He also spends A LOT of time watching sports because his kids are involved with baseball, lacrosse, and volleyball. The family are also dedicated Cleveland Browns, Cavs, and Guardians fans and try to attend games in person every year.
To round it all out, Chris is a husband (27+ years and counting!), and father of two wild boys and one amazing daughter. He lives in North Canton, Ohio. He also lives with Sofie, his best buddy, who walks him on a daily basis. (Instagram @thecockersofie)
Strengths: Learner | Intellection | Achiever | Discipline | Deliberative
Education: The University of Akron - BFA Graphic Design, Minor in Illustration
Fun Facts: Explorer. Drummer. Paint. Photos. Wasabi.
Fave Quote: “Find a good idea and stick with it.” —Walt Disney
Ask Me Anything!
I'd love to help if you have a question. Ask me anything. Just click over to LinkedIn to connect with me and send me a message. There is no obligation required and I promise not to spam you if you don't spam me.






Chris's Latest Posts and Videos
Marketing Brief: SEO, AEO and GEO
NOTE: Check out our podcast episode that explores these concepts in more detail! What’s the difference between SEO, AEO, and GEO? The rise of AI is reshaping how people search, find answers, and make decisions online, and that shift is creating big challenges for marketers and business owners. Traditional strategies like SEO are no longer […]
Podcast Episode #93 – An Exploration of SEO, AEO and GEO
Today, let’s talk about how AI is changing how people search, get answers, and make purchasing decisions, creating major challenges for marketers. Traditional SEO alone isn’t enough anymore. AI is now delivering information in new ways, often without sending users to websites. To stay visible and get customers to take action, businesses must adapt to […]
Business Growth and Digital Marketing News & Tips 05-04-25
We recently attended the Persistent Leadership Conference last week, presented by Leadership Stark County. The day was full of great advice, exercises, and discussions from a diverse group of speakers. Leadership is hard because it demands constant decision-making, emotional resilience, and the ability to inspire others while navigating uncertainty. Despite the flood of books, podcasts, and […]