Exploring Social Media Opportunities for Small Businesses: Paid vs Organic
We’re just going to say it—If you’re not utilizing social media to grow your business, you’re not taking advantage of one of the best opportunities to connect...
Social Media
How Can B2B Companies Leverage Social Media to Get Results?
As a business owner, there is a certain pressure that comes along with the opportunity present by social media. It seems like there is a huge untapped market out there...
Social Media Metrics You Should Be Tracking to Measure Your Success
Determining which social media metrics to measure can be confusing and a bit overwhelming. From tracking your volume of followers to how well your posts are driving...
Organic Social Content Ideas to Help You Engage with Your Followers
Today’s small business owners need to get in front of their customers in ways far different than those in the past. To stay top of mind and ensure you are found at the...
How to Grow Your Following on Social Media—and Why It Matters
As a business owner, your goal is to provide an excellent product or service for your customers. However, if you don’t make reasonable efforts to get in front of your...
Intro to Social Media for Businesses
As a business owner who is relatively inexperienced with new digital marketing tactics, it’s easy to feel overwhelmed with the idea of creating and building up a...
Tips for Running a Successful Facebook Ad Campaign
Recent estimates indicate that Facebook has over 2.6 billion users. And the typical active user spends nearly 40 minutes a day on the platform. With such a broad...
Retargeting Facebook Ad Traffic for Better Conversions
Have you been running Facebook ads for your company? Maybe you’re even having success—great click-through rates, low cost per results and awesome reach. Now it’s...
Online Reputation Management: A Crucial Undertaking for Your Business
As we move into a new decade, the percentage of all goods purchased online continues to grow. It’s estimated that in 2020 people purchasing goods digitally will top 2...
Why You Should be Manually Selecting Facebook Ad Placements for Better Results
When setting up a Facebook Ad, it is common for ad placement to be set to “Automatic Placements” because that is what is recommended by Facebook. But by manually...
New and Improved Ways to Test and Tailor Facebook Ad Copy and Creative
Testing different variations of copy and creative is critical if you’re trying to run a successful Facebook Ads campaign. You should constantly be testing out...
Improve Your Campaign Performance with the New Facebook Inspect Tool
If you are utilizing Facebook ads for your business, you’re probably familiar with the Ads Manager dashboard, but may feel overwhelmed with all the reporting and what...