Small Business Advice

Four Core Marketing Principles

Four Core Marketing Principles

Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are faced with this situation, you’re not alone but there are simple solutions to get you... Read more.
North Canton Locals Create Reflector, a Presenter’s Best Friend

North Canton Locals Create Reflector, a Presenter’s Best Friend

North Canton, Ohio has a lot of extremely talented individuals in the technology field. From designers and website coders to app developers, you really do not have to look too far if you are a business owner who is looking... Read more.
The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The Secret to Ensuring Your Amplified Content Isn’t Just Click Bait

The places we spend our time on the internet these days (ahem, Facebook) are rife with junk to keep us entertained while we should be doing something else. “She Did This and You’ll Never Believe What Happened Next” and “Top... Read more.
5 Tips to Nail Planning your Content Marketing Campaign

5 Tips to Nail Planning your Content Marketing Campaign

If you were to sit back and look at content marketing efforts from a bird’s eye view, you’ll notice that there is an awful lot that goes into a campaign. To be effective, experts tell you that you must understand... Read more.
How to Establish the Habit of Reading, Sharing and Creating Great Content

How to Establish the Habit of Reading, Sharing and Creating Great Content

My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the digital marketing industry. It’s essential to spend a little time every day reading, listening or... Read more.
What can you expect when implementing a content marketing campaign?

What can you expect when implementing a content marketing campaign?

Ohio business leaders are coming to embrace the concept of ‘content marketing.’ The transition from traditional outbound ‘interruption’ based marketing to an inbound or content marketing can be scary. I can’t just STOP my outbound marketing activities (i.e. direct mail,... Read more.
Advice on creating low budget, informational YouTube Videos for your website

Advice on creating low budget, informational YouTube Videos for your website

Ok, so over the years we’ve learned a few things about web video. We’re by no means experts but here are some basic 101 tidbits of advice that we can pass on for those who are just starting out. The... Read more.
WordPress: How to connect Google+ to your blog

WordPress: How to connect Google+ to your blog

I was on Quora other day and saw that someone had posted the question: Google+: How do you link your Google+ profile to WordPress blog content? For content marketing, Google+ is increasingly important for both search credibility and there’s been recent evidence... Read more.
Customer Acquisition: How Much Should You Be Spending?

Customer Acquisition: How Much Should You Be Spending?

Professional marketers know the rule:  You don’t make your money from the first sale. You make your money from the repeat business. The vast majority of profit derived from acquiring a new customer comes in the months and years AFTER... Read more.
Why links are important and the right way to build them

Why links are important and the right way to build them

This week we’re talking about links and why they’re so important. Yes, it might be a dry subject BUT it’s a critical part of organic internet marketing and why website rank in the search engines. Stick with me it’ll be... Read more.
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