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Local Research and Strategy

local-search-toolsLinda Buquet over at The Local Search Community recently launched the Local Search Tools section of her popular forum. I LOVE tools so this is right up my alley. Get over there, participate and check out all the goodness.

Right off the bat I was reminded to check out placesscout.com (which I will in due time) It looks great and is only $200. Here’s the thing though. I think it runs on your PC and it’s not web-based. In today’s SAAS world this is surprising. But if it kicks ass, then it kicks ass and I’ll consider using it. More to come. Thanks Linda.

Local Search Tools Forum

Ooohooo… Local Search Engine Optimization Tools!

keyword researchKeyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information hidden in the dark niches of their servers. But for now we have to live with what we have.

So what are our options for local keyword research?

We’ll, if you get lucky you’ll actually get some results using the Google Adwords Tool. But the results will be hit or miss unless you live in a large metro area.

As I mentioned previously, Google actually does provide you with a decent tool to study trends with their Google Insights For Search Tool. This is a great option to study industry and local trends and see how different terms compare.

But what’s great about this tool is that it does actually show you the relative keyword volume for terms that are fairly niche queries in smaller cities.

For example, I live close to Canton Ohio, a small city about an hour south of Cleveland. Therefore, I might be working with a local bakery that wants to rank locally for what they do. Everyone loves baked goods but how many people REALLY search online for a local bakery in Canton? (more…)

Keyword Research for a Local Business

I’m taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software.

crm-softwareThe Problem

I’ve used project management software for many years now and recently developed my own system that made sense to me. But recently I’ve realized that there are major things missing and that I needed to look around for a robust system that allowed me to do what I do best (internet marketing) and let others build and maintain the software that I use to manage my business.

The problem is that I have a long list of requirements. What I really need is one online system where I can manage my staff’s tasks and time tracking, view and understand their workload, easily manage my projects and tasks, my sales leads and collaborate and organize and store all of my company’s procedural documents. I know there is stuff out there that does all this but the devil is in the details. Let me be a little more specific. (more…)

Online Project Management and CRM Software System Review

Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is bright. Barely a day goes by that I don’t hear about how having a website is essential for every business or that internet marketing spending is growing in leaps and bounds. Everything from social media to seo and mobile to conversion are all things that people are talking about and doing more of.

Checkout the TopRank Blog for many resources related to the future predictions of our industry.

Also, here are a few quick highlights from the recent Hubspot blog post 33 stats that paint a picture of the future of marketing.

  • 84% of B2B marketers use social media in some form.
  • Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years. (more…)
The future of internet marketing

Google-Local-Optimization-300x220In a video and comments regarding local search rankings, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts: location, relevance, and prominence. The information contained within your Google+ Local Business listings data is a major piece of how Google determines these three factors and ultimately who shows up first in the local listings.

Google+ is one of the best ways to improve your local search rankings so we’ll focus on some specific tips and recommendations for this first. But it’s not the only site or tactic that you should be concerned about. We’ll discuss my additional recommendations in part 2 (coming 8/31/12) that go beyond Google+ and it’s mapping products. (more…)

20 ways to take your local search rankings to the next level (Part 1)

Research is an important part of effective local optimization. At the base level you need to know if it’s worth your time and effort to even attack a niche and if you’ll ultimately survive as a business. Getting that data is sometimes hard for small, local businesses due to the lack of data at the micro level. But here’s one good strategy to gauge the demand for your services locally.

Google Insights is a valuable tool to study search trends. If you live in Canton Ohio like I do, getting data about your niche or industry is going to be difficult. But by using Google Insights for Search you can checkout the trends for larger cities in your region or even trends in large metro areas in New York City to get a good idea if you’re industry is on the rise or on the decline. You might even find out that searches are increasing in one region but not another.

For example, I’m working with a local furniture store. It’s hard to get data for furniture shopping in their area. It’s one store, in one city in Ohio.

But can we learn more about furniture shopping in Ohio or the country in general?

Searches for furniture stores New York: (Ouch!)

(more…)

How to check what search terms are being used by potential local clients

The world of social media can be daunting for a small business owner. Even the mention of the term probably makes your brow furrow at times, right? So who needs ANOTHER social media site to deal with? Well, stick with me on this because this is not just another “how to succeed with social media” post.

Have you heard of Google+? If you haven’t please let me tell you why you should drop what you’re doing now and learn more. Here are some top level stats:

  • Google+ Local Business PageGoogle+ now has over 26 million users and growing daily.
  • Google+ has grown by 821% from the week ending on July 2
  • As of July 16, 2012 Google+ is the 638th most-visited site on the web.

Maybe you’re still saying “who cares”? It’s just one more thing to deal with. Well, let me give you a few reasons why you should care and why you should take an hour out of your day to claim and optimize your personal and Google+ Local Business Page. (more…)

5 Reasons why you need a Google+ Local Business Page