Keyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information hidden in the dark niches of their servers. But for now we have to live with what we have.
So what are our options for local keyword research?
We’ll, if you get lucky you’ll actually get some results using the Google Adwords Tool. But the results will be hit or miss unless you live in a large metro area.
As I mentioned previously, Google actually does provide you with a decent tool to study trends with their Google Insights For Search Tool. This is a great option to study industry and local trends and see how different terms compare.
But what’s great about this tool is that it does actually show you the relative keyword volume for terms that are fairly niche queries in smaller cities.
For example, I live close to Canton Ohio, a small city about an hour south of Cleveland. Therefore, I might be working with a local bakery that wants to rank locally for what they do. Everyone loves baked goods but how many people REALLY search online for a local bakery in Canton? (more…)