Keyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information... Read more.
I’m taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I’ve used project management software for many years now and recently developed my own system that made... Read more.
In a video and comments regarding local search rankings, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts: location, relevance, and prominence. The information contained within your Google+ Local Business listings data is a major... Read more.
Research is an important part of effective local optimization. At the base level you need to know if it’s worth your time and effort to even attack a niche and if you’ll ultimately survive as a business. Getting that data... Read more.
The world of social media can be daunting for a small business owner. Even the mention of the term probably makes your brow furrow at times, right? So who needs ANOTHER social media site to deal with? Well, stick with... Read more.