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Search Engine Local Ranking Factors

Search Engine Local Ranking Factors

Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively straight forward. Create great content, get people to link to it, make sure your business... Read more.
5 Sketchy SEO Tactics

5 Sketchy SEO Tactics

Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over the past four years when it comes to digital marketing and SEO. Despite all the... Read more.
Getting the Most out of Google Analytics

Getting the Most out of Google Analytics

As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list, but if it’s not, it’s time to start thinking about it. For most small businesses,... Read more.
Google Mobile Friendly Update

Google Mobile Friendly Update

You already have a mobile friendly site? Better be sure of that! On April 21, 2015 Google’s mobile ranking factors will kick in. Those who do not have a mobile friendly site will begin to see a “significant impact” in... Read more.

Setting up multiple fake offices to get Google listings – Hades Awaits my friend

You may be tempted to try and setup multiple fake offices around town or in your region — maybe even in other cities so you can have a presence there. It makes sense. If you can get an actual address... Read more.

Ways that a local business can benefit from an optimized Google+ page

Everybody knows that Google is the 500 pound gorilla of online search. If you want to be found, make sure you’re found here. But Google is a complicated animal these days and there’s different levels of visibility if you’re a... Read more.

Keyword Research for a Local Business

Keyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information... Read more.

Online Project Management and CRM Software System Review

I’m taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I’ve used project management software for many years now and recently developed my own system that made... Read more.

The future of internet marketing

Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is bright. Barely a day goes by that I don’t hear about how having a website... Read more.

20 ways to take your local search rankings to the next level (Part 1)

In a video and comments regarding local search rankings, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts: location, relevance, and prominence. The information contained within your Google+ Local Business listings data is a major... Read more.
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