You may be tempted to try and setup multiple fake offices around town or in your region — maybe even in other cities so you can have a presence there. It makes sense. If you can get an actual address... Read more.
Everybody knows that Google is the 500 pound gorilla of online search. If you want to be found, make sure you’re found here. But Google is a complicated animal these days and there’s different levels of visibility if you’re a... Read more.
Keyword research is essential but I’m often challenged by the fact that it’s hard to get good local information for a local key-phrase using the Google Adwords Keyword Tool. Maybe someday they’ll get better at showing us the valuable nuggets of information... Read more.
I’m taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I’ve used project management software for many years now and recently developed my own system that made... Read more.
In a video and comments regarding local search rankings, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts: location, relevance, and prominence. The information contained within your Google+ Local Business listings data is a major... Read more.