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E-Commerce

Google Shopping Ads

Consider the impact of this statement on your ad strategy: 50% of online shoppers say images of the product inspire them to purchase. If your ad strategy is solely text based using Google search, there’s a high probability you’re missing out on prospects who are actively looking to purchase. Because Google knows online shoppers are visually motivated, they are investing more in shopping solutions across their properties. Let’s explore a few of the new visual formats Google announced in March of 2019.

Shopping Ads on Google Images

These ads were launched to provide shoppers more visual inspiration.

  • Now you can highlight multiple products available for sale within your sponsored ad in Google Image results.
  • You can scroll through the images and hover over the sponsored ads to see the items for sale in the image, along with their prices, the brand and more.

Check out the gif below for a visual on how they work.

Shoppable_Image_Ads

Source: Google

Showcase Shopping Ads

These shopping ads are also available now to Google Images (previously only available in shopping campaigns). When these ads were originally launched in shopping campaigns, over 40% of shopping-related searches on Google were for broad, research-oriented terms like, “bedroom furniture”.

  • These ads are designed to help shoppers narrow in their focus when they’re in exploration or discovery mode.
  • Unlike the product and price specific ads mentioned above, Showcase Shopping Ads let you promote your brand and product through beautiful imagery.
  • Opening these ads up to Google Images is a natural fit with where curious shoppers look for inspiration.
  • Furthermore, Google’s blog provides compelling statistics for how these ads have previously been successful in shopping campaigns: “Brands like Overstock.com are seeing the benefit: the team recently created 50+ Showcase Shopping ads and saw a 3x increase in brand searches and 32% more click-assisted conversions leading to a purchase compared to standard Shopping ads.
Showcase Shopping Ads

Source: Google

Merchant Center Expansion

In perhaps some of the most exciting news of the year, Google’s Merchant Center has expanded beyond a solely pay-to-play model. Retailers can now provide product data to Google, free of charge so that you can start showing more of your product information to potential shoppers.

Contact our Team to Explore Visual Ad Formats

Consumers’ increased reliance on visual ad formats will not only affect e-commerce business models. Conduct a few searches for products like your own, and you don’t have to look far to find competitors in the visual space where you’re lacking coverage.

Contact us to start the conversation about how to take advantage of this visual space or to combat competitors who are currently taking up your share in search results.

Visual Ad Formats are King on Google

Avoid duplicate content on ecommerce sitesDespite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are that a very simple issue is to blame: manufacturer-provided product descriptions. Sure, it’s nice to be given a file that includes all of the necessary information. It’s convenient to be able to import that information with a few clicks of the mouse button. However, without using unique product descriptions, your search engine optimization efforts will continue to fall flat.

The Problem with Manufacturer Product DescriptionsUsing manufacturer product descriptions seems to be the status quo, so it’s understandable if you think that using them is perfectly fine. There’s nothing wrong, per se, with using them. After all, the majority of manufacturers these days willingly provide them, so it’s not like you’re doing something unethical. The problem is that Google takes exception to duplicate content, and that’s precisely what those generic product descriptions turn into when they’re included on an e-commerce site. Basically, Google gives top ranking to the original location of those descriptions – which is usually the manufacturer’s website – and hides most or all other results. Therefore, your products are very unlikely to attract visitors to your site, and that’s a big problem.

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How to Avoid Duplicate Content on Your E-Commerce Site

So you want to sell products online? Well, let’s cut to the chase and tell you what you need to succeed.

e-commerce-website-developer1. Think “Strategy” First. Website and everything else second.

Getting started with e-commerce can be difficult enough, but without a strategy to promote your website and get your products in front of potential customers it’s definitely an exercise in futility. Ask yourself how people will find your products online and in search engines. If you’re just crossing your fingers and hoping that people just show up then you’ll probably be disappointed.

When developing an e-commerce site you need to focus not only on your website but on how it will be found in the search engines. It’s surprising how many people consider how the site functions and looks before they ask this question. E-Commerce marketing involves research, website optimization, proper coding, ongoing search engine optimization, conversion testing and promotion. Work with a company that is known for internet marketing first and e-commerce and design second. You’ll find yourself in a much better position with many more orders in your inbox. At Sanctuary Marketing Group our e-commerce solutions are optimized by experts, including world renowned SEO expert Arron Wall. (more…)

10 Keys to An Effective E-commerce Site

8 Elements of an effective E-Commerce website

As you may know, e-commerce is a big deal these days. According to comScore, $29.1bn was spent online in November and December, 4% more than the 2008 holiday season. The fastest growing e-commerce categories were jewelery and watches, and consumer electronics. According to a Motorola study 51% of shoppers overall and 64% from the 18 to 34 age group used their mobile phones for in-store shopping-related activities during the holiday season. This included comparing prices, finding user reviews, and making a purchase via mobile devices.

So now you’ve decided that it makes sense to take your own business online? That’s great. Here’s a few things we always consider when designing an effective e-commerce website. (more…)

E-Commerce

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After a lot of design, programming and testing, Rino’s Custom Woodworking has officially launched their new site featuring a custom e-commerce system by Sanctuary Marketing Group. We’ll also be heading up their online marketing efforts for the new website. If you’re ever in need of custom woodworking look no further than Rino’s Woodworking Shop in Willoughby Ohio. Click here to visit their site

Custom e-commerce for Rino’s Woodworking