Mobile Email Trends Demonstrate the Need for Cross Channel Marketing
A steady decline in the use of web based email services demonstrates a new emerging pattern in the growth and popularity of mobile based email. It seems mobile device users in general are responsible for this trend, but the hardest hitting impact comes from the younger subscribers, the up and coming generation of tech savvy consumers.
The numbers don’t lie, and the figures from just the past year show that people checking their email through mobile devices, as opposed to using the web, has increased 36%.
Studies have shown the likelihood of different age groups opting for mobile email versus the old standard web based email. The highest rate of a change in the market is the 25 to 34 year olds at an astonishing 60% likelihood of preference to go mobile.