Articles

How to Track ‘Conversions’ on Your Site Using Google’s ‘Goal Tool’

While it may be easier to track conversion if you have a e-commerce site, tracking your conversion rate or sales conversion for a non-ecommerce site…

Local Retailers Can Use QR Codes to Build Their Email List

QR codes are quickly becoming a common popular approach to get people more engaged in your store. It is also a way to enable them…

How Lead Nurturing Can Increase Your Inbound Marketing Success

According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead What is Lead Nurturing? When…

What Content People Share and Why They Do It

When it comes to inbound marketing, one of the most important tools for making this happen is content sharing. As useful as it is, the…

How to Get Participation in Your Company’s Blog

You have some of the most knowledgeable and skilled staff members working for you, and would love to see them sharing their expertise and insight…

How Long Does It Take for a Content Marketing Strategy to ‘Work’?

What? Do you want accountability? Do you have an expectation for return on investment for a marketing effort? Do you actually expect someone to give…

LinkedIn Kicks Facebook’s Butt…

...For B2B Inbound Marketers. Many of you reading this article came from one of our top lead sources, LinkedIn. With an audience of more than 120 million…

Why SEO Is More Valuable for Local Business

If you do not already realize the importance of SEO for your business within your own community, it is time you quickly get on board…

5 Reasons Content Marketing Works

When it comes to having presence online these days, content marketing plays a huge role in making that happen. The trick is also to stay…

4 Blogging Tools You Can Use to Make Post Writing Easier

Although many business owners realize the importance of using content marketing as part of their marketing platform, they don't always know how to go about…

Using Bounce Rates to Measure Content Opportunities for Your Site

Identifying which content on your site is helping you generate leads is one thing. Finding out which areas to expand is equally if not more…

4 Steps and 11 Ideas to Re-purpose Content for Inbound Marketing Success

I love Disney. My bet is just the name ‘Disney’ conjures up a positive image for you. Maybe it’s the Little Mermaid or Beauty and…

Is Using an Auto-Responder Beneficial for Your Email Marketing Platform?

One of the most valuable assets a business can have is an email list. This list is how you can reach out to countless customers…

Is WordPress A Secure Platform for Your Business?

WordPress has gotten a great deal of hype recently, and it makes business owners wonder if this is the platform they should be taking for…

Where in the World Wide Web Can You Get More Visibility?

While everyone in the world and the cyber world is aware of the importance of getting your name out on Google, this doesn't mean you…