Articles

The future of internet marketing

Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is…

20 ways to take your local search rankings to the next level (Part 1)

In a video and comments regarding local search rankings and SEO, Jeremy Sussman of Google Maps described Google’s local algorithm as having three main parts:…

How to check what search terms are being used by potential local clients

Research is an important part of effective local optimization and SEO. At the base level you need to know if it's worth your time and…

9 Great Google Analytics Features

Well, I got good news and I got bad news... The good news is -- Google’s added a TON of new features to Google Analytics. The…

Why links are important and the right way to build them

This week we're talking about links and why they're so important to SEO. Yes, it might be a dry subject BUT it's a critical part…

4 ways to promote your business locally in the search engines

For many local, small businesses it’s essential that you’re found when local people search for what you do. It doesn’t happen magically though. Search engines…

Digital Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with  the sheer volume…

The local search ecosystem

Optimizing for local search and SEO is important and it involves much more than just building a website. The following infographic shows the top ways…

How to use Social Media – A guide for the disenchanted

I get a lot of questions about social media. Everyone hears the names and terms buzzing around the internet and on the news. Facebook. Twitter.…

Twitter or Facebook? Small Business Social Media Marketing

Twitter is another way to connect with people on social media and spread information about a particular subject. There are a lot of people that…

What Makes an Effective Landing Page?

Too many people with websites have yet to understand the importance of the landing page. This is truly a visitor’s first impression of your brand…

Email Marketing Best Practices – The Basics

Email marketing can be one of the most easiest and affordable ways to connect with a customer. All you have to do is load up…

Can Adobe’s Social Analytics Make a Dent in the World of Social Analytics?

If you have done any research on Adobe's Social Analytics, you may already know a bit about it and what it promises to do for…

Google Webmaster Tools Gets an Update

While Google Webmaster Tools is already an efficient way to help your site or blog get more traffic, better visibility and higher rankings for searches,…

Best Practices for Adding Facebook’s ‘Like’ into Your Content

Currently, there are no marketing campaign methods that do not include an emphasis on internet marketing – at least not highly successful ones. There are…