Articles

A Case for Case Studies

Not using case studies in your content marketing and inbound marketing campaigns yet? For this reason alone you could be losing out on valuable leads…

5 Tips to Improve Open Rates on Your Email Marketing Campaign

Your email marketing strategy could use a little help. Really, no matter how great you think it is there is always room for improvement. If…

Will Siri Forever Change Your SEO Strategy?

Before you can begin to understand an answer to this SEO question, you should be sure you are familiar with what Siri is. Siri is…

5 Top SEO FAQs Answered

The easiest way to gain an understanding of what SEO is would be to review some information about questions others have had about SEO. Whether…

What the Heck Is Pinterest and Does It Have Any Applications for Inbound Marketers?

With the ever-changing world of the internet it can seem frustrating to try to keep up with what's new. The problem is that the importance…

Did Someone Just Diss Your Company on Twitter?

Companies, just like people, can get a bad reputation. The problem is that it is not always easy to find out what the “word on…

Blog Posts: Does Anyone Really Comment Anymore?

There was a time when contributions to the comment section of a blog were actually useful or at least interesting. With time, however, this seems…

How Often Should I Post to My Blog?

There are so many useful tools online that companies and businesses can use these days to improve their inbound marketing campaigns. In fact, many of…

3 Questions to Ask Your SEO Company

Search Engine Optimization can be one of the most important aspects of making your business not just run but run successfully. For many business owners,…

How Google Alerts Can Help You Create Content for Your Blog

Content marketing appeal relies heavily on the quality of the content as well as the interest it generates. Obviously the better the content, the more…

Lead Nurturing Is Not about Marketing – It’s about Building Trust & Establishing a Relationship

According to a study by xant.ai, 35-50% of sales go to the vendor that responds first to an inquiry. Further, a recent HubSpot study found…

Consumers Spend SIGNIFICANTLY More When They Get Free Shipping

Although many claim the economy is still down, ecommerce has shown this may not be quite as true as consumers and the public believe, or…

What Is a Call-to-Action?

When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important. Those who create work…

5 Reasons Why Your Content Marketing Efforts Might Fail to Build an Audience

If you feel like all of your hard content marketing work is for nothing, you could unfortunately be right. It can be challenging to try…

How to Track ‘Conversions’ on Your Site Using Google’s ‘Goal Tool’

While it may be easier to track conversion if you have a e-commerce site, tracking your conversion rate or sales conversion for a non-ecommerce site…