Articles

Local Search Tactics Phase 1: Local Campaign & Planning Setup

Every great SEO campaign starts with a solid foundation. In this section of our Massive Guide to Local Search Tactics you'll learn the basics of…

Education and Engagement — How to grow your digital footprint online

5 reasons why educating yourself and engaging online is important for your success online I recently wrote a post about my daily ritual of reading,…

Why Tracking Local Leads and Conversions Online is Getting Harder

Digital marketers and business owners have been talking for a while now about how it's becoming harder to track local digital marketing efforts. It used…

How to Establish the Habit of Reading, Sharing and Creating Great Content

My digital marketing education and engagement ritual In the world of internet marketing, you’ve got to relentlessly keep your finger on the pulse of the…

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you - or the company you’ve hired to do your…

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

What is Responsive Web Design?

If you're reading this blog on your smartphone or tablet, you're not alone. Most of us are attached to our mobile devices and frequently use…

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…

Is ThomasNet the SEO solution for manufacturers?

We provide online marketing services to a number of Northeast Ohio manufacturers. Last week I sat down with two separate manufacturing companies in the Canton area and…

Your Website is Never ‘Done’

Like many business owners looking for web design help, you may be eagerly awaiting the completion of your official website. While it will be a…

Why is Landing Page Optimization Important?

Taking the time to design a landing page for your website can boost your business by drawing more customers and increasing conversion rates. Landing pages…

Case Studies for Manufacturing Companies: Why They Work

In contrast to the diminishing returns of such traditional platforms as trade shows and print ads, online marketing efforts are paying impressive dividends for manufacturing…

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can…

SEO: 9 Common Misconceptions

Optimizing your webpage for search engines is only part of the equation when it comes to boosting local visibility. If you're using broad SEO tactics…