Articles

Does Your Website Generate Leads?

A successful business website is one that actively generates leads on an ongoing basis. To ensure that this happens, you need to assess the effectiveness…

The Role of Social Media in Marketing Your Local Business

Everyone is aware that social media and online advertising have become major components of most digital marketing campaigns. However, some local small businesses still hold…

How S.M.A.R.T. are your Digital Marketing Goals?

[caption id="attachment_7790" align="alignleft" width="300"] S.M.A.R.T. Digital Marketing Goals[/caption] When it comes to digital marketing, many businesses take an approach akin to throwing mud against a…

The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

Beginners Guide to PPC Keyword Research: 7 Steps for Keyword Selection

If you have never used Google Adwords or PPC advertising as a marketing channel before, setting up your first campaign can feel overwhelming. You're probably…

Using Images for SEO Success

With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course.  Who’s going to have the best…

Big data meets social marketing. Is your CRM Strategy changing with the times?

Database Marketing and CRM have always been about leveraging information (transactions, demographics, lifestyles, behaviors) to optimize company-to-customer relationships, right? It’s a win-win whereby: Customers are…

5 Landing Page Optimization Tips for Increased Adwords PPC Conversions

If you find yourself frequenting the business section of your local Barnes & Noble or the Business section of Amazon's Book category, you've probably heard…

How SEO is helping Ohio manufacturers grow their businesses

Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…

4 Organic Search Marketing Trends to Look for

This year was an interesting year for SEO’s and internet marketing professionals alike.  With Google releasing algorithm updates like they were going out of style,…

Improve your Small Business PPC Results with Google AdWords Ad Extensions

As a small business owner or marketing manager, you most likely have (or have often thought you should have) an active Google Adwords PPC account.…

People can feel perfection

"People can feel perfection." - Disney Imagineer John Hench I was recently inspired by an article that I read regarding how Disney doesn't micromanage, they overmanage.…

What can you expect when implementing a content marketing campaign?

Ohio business leaders are coming to embrace the concept of 'content marketing.' The transition from traditional outbound 'interruption' based marketing to an inbound or content…

A Local SEO Glossary of Terms

NOTE: This is an ongoing work in progress. Please email me if you'd like to contribute to this SEO glossary. To help you get started…