Articles

How to Pivot from Low Open and Click-Through Rates on Emails

Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…

Building a Social Community with Hashtags

The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…

Facebook Ads Targeting: Finding Your Ideal Audiences

For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

Expand the Value of Your Newsletter List with Email Automation

The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…

The Importance of Hiring a Professional Website Team with Synergy

Hiring a contractor is never easy. Whether you are hiring for professional or personal reasons, there is a lot of pressure to pick the right…

Why Website Speed Matters

It’s easy to overlook the importance of website speed. When working on a web design project, the various pages of that site wind up in…

What Makes a Great WordPress Website Hosting Company?

Finding great hosting is one of the biggest keys when launching a new website. The right web host can help your project reach a higher…

Encouraging Visitors to Take Action on Your Website

Why does your business have a website? While that question might seem silly at this point in the 21st century, it’s worth thinking about carefully.…

A Simple Overview of How to Optimize a Page of Content for SEO

When creating a new page of original content, the first challenge is to come up with something interesting, informative, and entertaining. If a site visitor…

How the Right Website Builds Credibility for Your Business

For many businesses, web design seems like a huge challenge. Sure, you know you need a website to connect with customers and keep up with…

When Is It Time for a New Website?

The internet moves fast. What was cutting edge just a few years ago can now be seen as out of date and behind the times.…

An Overview of Technical SEO for Business Owners and Marketers

SEO can be overwhelming. You may understand the fundamental importance of optimizing your website for search engines, but making that happen is an entirely different…