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Understanding Where Your Prospect is at in the Buyer’s Journey
Some purchases happen on a whim. For example, if you are walking through the grocery store and see a freshly baked treat near the end…
Walking in Your Customer’s Shoes: A Simple Guide to Emotional Advertising
Perhaps the greatest challenge in marketing is effectively connecting with your target audience. You can do plenty of research and groundwork to identify the audience…
Which is More Important: Paid or Organic Efforts?
The various ways you can acquire traffic for your website can be divided up into two general categories: paid and organic. As the names would…
Your Followers (and Their Word-of-Mouth) Are Your Best Marketing Tool Yet
It’s hard work for any business to build an audience. In days gone by, building a following meant developing a group of people you could…
Podcast Episode 25 – SEO for local businesses (Part 2) Google My Business Basics
Today on the Academy we’re rolling out episode 2 of our series on SEO for local businesses. Are you in charge of marketing a business…
E-Commerce – What to consider when you’re getting started
I was recently hanging out with my dad and we started talking about a trip that he took with my mother to pick up baking…
Business Growth and Marketing News & Tips 4-18-22
Happy Monday! At Sanctuary we love creative marketing. How do you get people to buy more of your product? Challenge them to explore what outer space…
Podcast Episode 24 – SEO for local businesses (Part 1)
There are specific things that you need to do to even get on the radar and many more that will help you rise above the…
Managed WordPress Hosting vs. Shared Hosting
Every website needs a host to deliver it to the internet at large. While it’s technically possible to host your own site on your own…
Here’s Why a Post-Sale Check-In with Customers is a Must
In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……
Podcast Episode 23 – How to successfully start a business or new endeavor (Part 5)
Running a successful company, year after year is hard. But starting a company is where most people ultimately fail. Our company is now into its…
How to Pivot from Low Open and Click-Through Rates on Emails
Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…
Podcast Episode 22 – How to successfully start a business or new endeavor (Part 4)
Today on The Academy we’re going to be continuing our series about starting something new, and great. This might be a new business. But it…
Business Growth and Marketing News & Tips 4-3-22
Happy Sunday! Let's take a moment and have some fun this morning and look at the future. Let's briefly talk about The Metaverse and why business…
Building a Social Community with Hashtags
The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…
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