Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring your buyers to life and give your marketing team realistic targets to aim for when building digital strategies.
MARKETING AND GROWTH NEWS
What you need to know:
91% of B2B buyers said they like making purchases online more than buying from traditional offline distributors.
Google search expansion aims to push beyond traditional text-based search into multimedia areas like TikTok.
Some IG creators now have the option to add multiple links to their bios as part of an ongoing test.
These 10 Halloween costumes are trending on Pinterest. 👻
Talent in the job market will flock to companies with the right culture.
Google unveiled nine tools aimed at advancing towards more natural, intuitive exploration.
More business & economy news:
Millennials are expected to spend an average of $1,823 on gifts, travel, and entertainment this holiday season.
CEOs are preparing for a potentially long-winded recession within the next 12 months.
VIDEO
Using Digital Marketing to Hire
Hiring is more than just writing a job description and posting openings on job boards and your website. If you haven’t thought much past the basics for hiring, then this presentation is for you. Listen in as Director of Strategy Lauren Zils walks through our playbook for using digital marketing to hire.
SEO
Top 10 Google Ranking Factors
The exact ranking algorithm that Google uses to determine where pages rank in the search results is not known publicly. But Google will occasionally provide some basic guidance, and there are plenty of tests that have been performed to evaluate what matters in the world of search.
KEEPING UP
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