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Use Responsive Search Ads to Test Messages
Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…
How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic
Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…
Podcast Episode 42 – Why defining your company purpose can be a game changer
Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…
Should I Have a Google My Business Profile?
The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…
Business Growth and Digital Marketing News & Tips 9-04-22
Are you struggling to fill positions within your company? Hiring isn’t just an HR function; digital marketing can play a huge role in attracting the…
The Flywheel Model
There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…
Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing
Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes #30 and #17 for…
A Beginner’s Guide to Cold Email
Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…
Video Podcast – How digital marketing can help with hiring and retention
View on YouTube Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of…
Organic Traffic is Down… Now What?
Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…
Business Growth and Digital Marketing News & Tips 8-21-22
Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…
3 Quick Fixes to Improve Website Speed
There are few things in the digital sphere that are as important as website speed. If you want to rank well in search results and…
Podcast Episode 40 – How to create a company that is Built To Last (Part 2)
Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…
PPC Audience Targeting and Segmentation
Pay-per-click ads are one of the core elements of most digital marketing campaigns. Whether you use PPC ads as your primary method of lead acquisition,…
Podcast Episode 39 – How to create a company that is Built To Last (Part 1)
Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…
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