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Articles
Creating new goals in Google analytics

Creating New Goals in Google Analytics

Google Analytics is considered a default tool for nearly every site on the web today. For most people, one of the first things they do…

Podcasts
Podcast - Inbound-marketing-overview

Podcast Ep. #55 – An overview of Inbound Marketing and why it’s a great investment

Today on the Academy I'd like to spend a little time talking about what inbound marketing is and why the approach is a great way…

Articles
Google Ads Extensions

A Guide to Google Ads Extensions

If you have any experience at all in digital marketing, you don’t need an introduction to Google Ads. In fact, you don’t really need to…

Articles
Email marketing for product launch

Leveraging Marketing Emails in Your Product Launch Strategy

Launching a new product is a big event for any business. Whether you launch a new product a few times a year, or maybe only…

Articles
Advertising PPC Audits

How to Perform a Quick PPC Audit to Improve Your Results

Running pay-per-click (PPC) ads is a high-stakes game. On the positive side, a great PPC campaign can deliver incredible results for your business. Ads that…

Articles
Best time to send an email

What’s the Best Time to Send an Email?

The power of email marketing is no secret. Sending marketing messages directly to the inboxes of people who have previously confirmed that they are interested…

Articles
3 habits of successful businesses

Three Habits of Successful Businesses Who Reach Their Goals

A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them…

News
The Academy - Newsletter0321

Business Growth and Digital Marketing News & Tips 12-11-22

Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So…

Articles
Website speed and rankings

What’s the Weight of Site Speed in Overall Ranking?

In the world of SEO, there is always a latest-and-greatest ranking factor that sites around the globe focus on for a period of time, before…

Podcasts
Podcast - Annual Business Planning - Part 2

Podcast Ep. #54 – Our process for annual business planning (Part 2)

Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year.…

Podcasts
Podcast - Annual Planning - Part 1 - lrg

Podcast Ep. #53 – Our process for annual business planning (Part 1)

Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you…

News
The Academy - Newsletter1215

Business Growth and Digital Marketing News & Tips 11-27-22

In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information…

Podcasts
Podcast - 80-20-RULE

Podcast Ep. #52 – Essentialism and the 80/20 rule in business and life

Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start,…

Articles
Short form video content

Short-Form Video Content Creation Ideas

It’s not breaking news that short-form video has taken over social media platforms. If you spend any time on social media for personal or professional…

Articles
Website success landing page conversion rates

How to Improve Conversion Rates on a Promotional Landing Page

Conversions are the ultimate goal of most ad campaigns. Unless you are running ads purely for brand exposure and nothing else, (which is typically a…

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