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Business Growth and Digital Marketing News & Tips 3-28-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
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With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics.  These metrics, which often utilize eye-tracking data, provide advertisers understand what captures the attention of their target audience.  From there, advertisers can use this data to influence bids and optimize ad placements for maximum engagement. 

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What you need to know:

Competitor Analysis Tools: With competition along different channels, keeping up the the latest trends is essential.  Check out the top tools to utilize for a competitor analysis. 

B2B Brand Building: Maintaining brand awareness throughout the funnel. Why it’s as important at the bottom as it is at the top.

Guide to Social Media Campaigns: Essential steps in creating a successful social media campaign. 

Marketing Goals v Business Objectives: Over the past several years, marketing leaders have become more focused on business objectives, but there still seems to be a disconnect between the two.

Social Media Taking Over Search: Recent social media report by Hubspot shows companies believe that consumers will turn to social media to find brands, not search engines. 

Get More From Google Ads: Improve efficiency and effectiveness in PPC campaigns with automation layering. 

Google Ads Cheat Sheet: New to Google Ads? Check out this infographic on the basics before you launch!

Instagrams Ads with Promo Codes: To attract potential customers, Instagram allows ads to offer promo codes that can be applied at checkout.


How to use The HubSpot WordPress Plugin – Features and FAQs

Hubspot, an all-in-one inbound marketing, sales, and service platform has a plugin to seamlessly integrate into your wordpress site. Read on to learn the benefits, features, and frequently asked questions about this integration. 

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Maximizing Conversions with Google Ads

Google’s latest comprehensive guide on Google Ads offers invaluable insights for marketers seeking to enhance their ad strategies. This roadmap provides actionable recommendations for optimizing advertising efforts, ensuring maximum effectiveness and ROI. 

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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