Articles
SEO vs. PPC

The SEO vs. PPC Debate – Which Tactic is Better?

In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…

Podcasts
74-The Inbound Flywheel Model

Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model

Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…

Podcasts
SEO SWOT Analysis

Podcast Ep. #73 – The Value of an SEO SWOT Analysis

Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…

News
The Academy - Newsletter050122

Business Growth and Digital Marketing News & Tips 7-31-23

Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…

Podcasts
72-Podcast-The-Buyers-Journey-lrg

Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success

Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…

Podcasts
71-Podcast-Focus-Key-To-Business-Success-lrg

Podcast Ep. #71 – Why having focus, in business and in life, is the key to success

Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…

Podcasts
Podcast-5-principles-of-inbound-growth-lrg

Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business

Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…

Articles
podcast-advice-after-50-episodes

Advice for Starting Your Own Podcast

A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…

News
News-Featured-Image

Business Growth and Digital Marketing News & Tips 6-25-23

"To everything turn, turn, turn; There is a season turn, turn, turn" The Byrds may not be talking about marketing or seasonal businesses, but they…

News
The Academy - Marketing Newsletter2

Business Growth and Digital Marketing News & Tips 6-11-23

Forget “hot girl summer” — we’re advocating for “big budget summer” in which business owners take charge of and optimize their digital marketing budgets. Do…

Podcasts
Podcast-Content Marketing-3-lrg

Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)

Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…

Podcasts
Podcast-Content Marketing-2-lrg

Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)

Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…

News
The Academy - Newsletter053122

Business Growth and Digital Marketing News & Tips 5-21-23

At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…

Podcasts
Podcast-Content Marketing-1-lrg

Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)

Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…

Articles
guide-to-content-marketing

An Introduction to Inbound content marketing

Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…