Podcasts
Podcast - staying motivated and silencing critics - lrg

Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.

Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…

News
The Academy - Newsletter7

Business Growth and Digital Marketing News & Tips 10-02-22

Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your…

Podcasts
Podcast - Customer journey mapping

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Podcasts
Podcast-Relationship-Building-Types-Gwen-Walsh

Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

News
News-Featured-Image

Business Growth and Digital Marketing News & Tips 9-18-22

The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results…

Podcasts
Podcast-Matt Bailey-SiteLogic - lrg

Podcast Episode 43 – An interview with Matt Bailey – Entrepreneur, Marketer, Author, Speaker, Educator

Today on the Academy I'm going to be having a wide-ranging conversation with Matt Bailey from SiteLogic. Matt is an industry-leading marketer, educator, speaker, author,…

Podcasts
42-Defining your company's purpose

Podcast Episode 42 – Why defining your company purpose can be a game changer

Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…

News
The Academy - Newsletter6

Business Growth and Digital Marketing News & Tips 9-04-22

Are you struggling to fill positions within your company? Hiring isn’t just an HR function; digital marketing can play a huge role in attracting the…

Articles
The Flywheel Model

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

Podcasts
Podcast - why inbound marketing is better - lrg

Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing

Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes  #30 and #17 for…

News
The Academy - Marketing Newsletter3

Business Growth and Digital Marketing News & Tips 8-21-22

Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…

Podcasts
Podcast - Built to last book summary - feature

Podcast Episode 40 – How to create a company that is Built To Last (Part 2)

Today on the Academy I wanted to talk again about how to build a lasting company. I'll do this by walking you through the 12…

Podcasts
Summary of book Built To Last

Podcast Episode 39 – How to create a company that is Built To Last (Part 1)

Today on the Academy we'll be talking about how to build a lasting company. I'll do this by walking you through the 12 "myths" that…

News
The Academy - Newsletter4

Business Growth and Digital Marketing News & Tips 8-7-22

For millions of website owners, tracking their site’s performance with Google Analytics is a regular part of their process. But why do so many site…

Podcasts
Podcast - How digital marketing can help with hiring and retention

Podcast Episode 38 – How digital marketing can help with hiring and retention

Today on The Academy we’ll be talking with Cortney Ayers and Lauren Zils, two extremely experienced marketers who currently lead many of the efforts here…