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About Chris Auman
The SEO vs. PPC Debate – Which Tactic is Better?
In digital marketing, there is perhaps no more heated debate than that between SEO and PPC. Some marketers swear by playing the long game with…
Podcast Ep. #74 – Accelerating business growth with The Inbound Flywheel Model
Today on the Academy I wanted to compare the traditional approach of selling and servicing customers to a concept that I believe is a better…
Podcast Ep. #73 – The Value of an SEO SWOT Analysis
Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…
Business Growth and Digital Marketing News & Tips 7-31-23
Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…
Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success
Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…
Podcast Ep. #71 – Why having focus, in business and in life, is the key to success
Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…
Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business
Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…
Advice for Starting Your Own Podcast
A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…
Business Growth and Digital Marketing News & Tips 6-25-23
"To everything turn, turn, turn; There is a season turn, turn, turn" The Byrds may not be talking about marketing or seasonal businesses, but they…
Business Growth and Digital Marketing News & Tips 6-11-23
Forget “hot girl summer” — we’re advocating for “big budget summer” in which business owners take charge of and optimize their digital marketing budgets. Do…
Podcast Ep. #69 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)
Today on the Academy we’re going to continue talking about Content Marketing and wrap up part 3 in this series. For those who are not…
Podcast Ep. #68 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)
Today on the Academy we’re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might…
Business Growth and Digital Marketing News & Tips 5-21-23
At its core, content marketing is about providing a unique and unforgettable experience for your customers. It’s like hosting a dinner party at your home…
Podcast Ep. #67 – From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)
Today on the Academy we’re going to be talking about Content Marketing. For those who are not familiar with the term or why it might…
An Introduction to Inbound content marketing
Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans…
