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About Chris Auman
Podcase Episode #83 – Retention – How to truly grow your revenue
Today lets talk about customer retention. Retaining customers is how we not only keep our revenue steady, but also create opportunities to increase it. Many…
What you need to know this week – September 27, 2024
Hello everyone. Happy Friday! Welcome to our lovingly curated list of the best digital marketing and business news that we think you should know about…
Business Growth and Digital Marketing News & Tips 9-27-24
Originally developed in post-war Japan to address resource scarcity, The Toyota Way system has evolved into a refined approach that touches every part of an…
Podcase Episode #82 – Why an Inbound approach can be better than traditional marketing
Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You…
10 Key Benefits of Inbound Marketing vs Traditional Advertising
In the world of marketing, two approaches often compete for attention: inbound marketing and traditional marketing. While both aim to generate leads and sales, they…
Business Growth and Digital Marketing News & Tips 9-13-24
SEO is more than just a buzzword; it’s a crucial factor in achieving online visibility and digital marketing success. But how do you know if…
Podcase Episode #81 – The Toyota Way – 10 key concepts that can grow your business
Today I wanted to talk about a philosophy called The Toyota Way. The Toyota Way is a comprehensive framework that extends far beyond the auto…
Business Growth and Digital Marketing News & Tips 8-28-24
If you run a business that serves customers in your local region, having a local SEO strategy to create awareness is critical. Think about it—if…
Podcase Episode #80 – Driving Revenue: How CRM Systems Benefit Sales, Marketing, and Service Teams
Today, we’re going to talk about what a CRM system is and all the ways you can use this tool to grow your business.Organizations are…
Business Growth and Digital Marketing News & Tips 8-14-24
Creating a compelling LinkedIn profile that “sells” goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…
Podcase Episode #79 – Social Selling Best Practices
Today, let's talk about social selling. Social selling on social media platforms has become a cornerstone of modern sales strategies, particularly in the B2B space.…
Business Growth and Digital Marketing News & Tips 7-28-24
While both inbound and outbound strategies have their place, our experience has shown that inbound leads often provide a more sustainable and effective approach to…
Beyond the Basics: Advanced Tips and Techniques to Optimize Your LinkedIn Profile for Sales
Creating a compelling LinkedIn profile that "sells" goes beyond the obvious steps of adding a professional headshot and updating your bio and work history. These…
Podcase Episode #78 – How B2B Marketing is Evolving: Strategies for Success in a Digital World
Today, let's explore how the world of B2B digital marketing is evolving. Our world has changed rapidly over recent years due to several key factors,…
Business Growth and Digital Marketing News & Tips 7-14-24
Implementing more personalization into your email campaigns is key to email marketing success in the age of tailored online experiences. Data segmentation is crucial for…
