Business Growth and Digital Marketing News & Tips 4-14-24

Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by just 5% can boost profits by 25-95%.

Customer churn rate, also referred to as customer attrition rate, is a vital metric that measures the percentage of customers who discontinue using a particular product or service over a specified period. Monitoring this rate is highly important as it can serve as an indicator of customer dissatisfaction, ultimately impacting the overall profitability of a business.

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MARKETING AND GROWTH NEWS

What you need to know:

Privacy Pitfalls: Digital privacy efforts continue to fall short of fully protecting consumers and marketers, especially as tracking becomes more sophisticated.

DAI ROI: Dynamic ad insertion (DAI), could lead to increased personalization and engagement, which could result in higher viewer (and customer) retention.

AI Allegations: Generative AI still faces a raft of legal issues and practical downfalls that marketers must navigate while integrating the tech into their operations.

Message Me: LinkedIn has confirmed that Pages Messaging is being rolled out to all businesses.

Attention, Please: Attention metrics, which aim to quantify the quality of ad placements, have attracted interest from big-name companies.

The Hashtag Hustle: You can boost your brand’s visibility on the B2B platform using LinkedIn hashtag analytics.

First Impressions: Understand the impact of zero impressions on Google Ads and learn the difference between zero-impression and low-search-volume keywords.

B2B or Bust: LinkedIn marketers have been crossing the streams and applying B2C theory to B2B marketing.

Calculating Quality: Google shares more details about the impact of content quality on webpage indexing.

FaceTok: Facebook is rolling out a new, consistent full-screen video player to expand all videos to the TikTok-like vertical format.

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SOCIAL MEDIA

The Power of Storytelling Through Social Media

Social media is filled with content that doesn’t always catch your interest, but storytelling is a great way to “stop the scroll” and engage with your audience. Learn how to craft stories that put your audience first, create trust and help you improve your content moving forward.

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EMAIL

Leveraging Drip Email Campaigns to Close Leads Faster

Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Explore how personalized content, strategic automation and continuous optimization can propel your sales process forward and drive revenue growth.

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