“The point is not to be perfect, but to be better; flawlessness is impossible.”
Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been the driving force behind many successful businesses, specifically companies like Toyota within the manufacturing sector. However, this concept is also highly relevant when you’re talking about digital marketing. Discover how the Japanese philosophy of Kaizen can revolutionize your digital marketing strategy. Learn to continuously adapt, improve, and achieve better results over time.
MARKETING AND GROWTH NEWS
What you need to know:
Snapchat has launched a new promotional campaign, in which it seeks to present its platform as the anti-social media.
YouTube is building a better streaming experience with fewer ad breaks.
TikTok usage continues to climb among US adults.
Website buttons for navigation have been around for a long time because they work.
Sales Pages: Concrete advice, that you can use to level up your own web designs with the power of typography.
Apple Vision Pro’s capabilities promise to transform how we search for and access information visually.
HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more.
2024 Outlook: Rising advertising spending and CPM rates.
Artificial Intelligence: 5 Ways AI Is Revolutionizing Digital Marketing.
Content Marketing trends that all marketers need to know.
Digital Marketing Podcasts are hot. Have you checked out The Academy?
STRATEGY
Connecting with Customers: A Guide to Creating Buyer Personas
If there is a golden rule to be obeyed in the world of digital marketing, it is this – you need to understand who your ideal customer is.
FOUNDATIONS
How Much Should I Spend on Digital Marketing?
How to determine what tactics you can pursue and what promotional channels will make the most sense to meet your goals and budget.
KEEPING UP
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