Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need?
Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing. Discover the opportunity cost you’re missing with this 10-question Inbound Marketing Scorecard for your business.
MARKETING AND GROWTH NEWS
What you need to know:
Concept is Key: While generative AI is evolving at a rapid rate, the value of conceptual creative remains.
Baffling Backgrounds: Instagram’s working on a new AI “Backdrop” sticker, which enables you to replace the background of any image.
Have You Reddit? Google’s partnership with Reddit could help shore up its search business with direct integration of content like Reddit user product reviews.
Treat Yourself: Reports show that self-gifting culture is on the rise. Harness “the power of you” messaging in 2024.
Cancel Culture: Long-standing brands are being picked off one by one, showing companies the importance of being mindful.
TikTok Takeover: 25% of the platform’s most active users create 95% of its content.
Attention Please: Attention metrics aim to measure the quality of the media that advertisers are buying by combining eye-tracking data with web-page layout information.
Prime Advertising: New Prime video ads are predicted to reach ~159 million global viewers each month.
Markup for Merchants: Google is expanding structured data for product variants, which will enable online merchants to showcase inventory variations in search results.
SEO
Apple’s Vision Pro: A Glimpse into the Future of Visual Search and Marketing
While its features are still being explored, the potential impact of Vision Pro on visual search and marketing will be undeniable. Explore some of the exciting possibilities and challenges that this innovative technology might present.
GENERAL
Embracing the Concept of Kaizen in Digital Marketing and Business
Discover how the Japanese philosophy of Kaizen can revolutionize your digital marketing strategy. Learn to continuously adapt, improve, and achieve better results over time.
KEEPING UP
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