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Business Growth and Digital Marketing News & Tips 4-28-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
The Academy - Newsletter040422

Whether it’s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action (CTA) can significantly influence user behavior and drive desired conversions. 

Explore techniques and tactics to craft compelling CTAs that captivate your audience and encourage them to take action.

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Calls to Action: Conversions & Leads


What you need to know:

X Marks the Bot: Will X’s fee for new accounts help address its bot problems?

Social Shortcut: LinkedIn adds a shortcut to find collaborative articles you can contribute to.

Airchat All That? Industry professionals say that Airchat has a slim chance of becoming the next big social networking platform.

SEO Let’s Go: Generative AI is already transforming SEO marketing efforts.

Online Overboard: Advertisers spent a record $225 billion on online ads last year.

Search Console Security: Google strengthens Search Console security with token removal tools.

Pricing Power: Over two-thirds of marketers think there is ‘room for improvement’ on financial fluency.

Piece of the AI Pie: WPP and Google partner to integrate martech and gen AI tools.

Back to Basics: Strong content strategy needs to be combined with solid search engine optimization (SEO) practices, such as developing backlinks.

Totally Rad: Many brands are capitalizing on throwback appeal.

Love for LinkedIn: HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s director of social.


Content Creation Ideas to Attract and Engage New Customers

Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? A crucial piece to content creation is knowing your audience, especially if you are working to attract new customers from a different demographic.

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Maximizing Business Growth: The Importance of Annual and Quarterly Planning

Regardless of a company’s size, planning is an essential step in growth and success. Incorporating both annual and quarterly plans helps organizations focus, increase productivity, and accomplish goals. Learn how to incorporate planning into your process for long-term success. 

Read More


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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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