Business Growth and Digital Marketing News & Tips 11-27-24

A culture of gratitude

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur Ward

Beyond being thankful for a successful and profitable year, Thanksgiving is the perfect time to reflect on all the people who make your business thrive.

Start by showing heartfelt appreciation for your team members—celebrate their hard work with personalized thank-yous and take extra time to acknowledge their contributions. Extend your gratitude to your customers and the community by just taking the time to reach out and say “thank you”. You can take it to the next level by offering specials, discounts, or even highlighting and supporting partners and causes connected to your organization.

A culture of gratitude strengthens bonds and highlights your values as a business. Recognizing your team alongside your customers and community fosters loyalty and shows you value every connection.

This Thanksgiving, let your efforts speak louder than words by actively celebrating everyone who makes your success possible—they’re all the true heart of your business!

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MARKETING AND GROWTH NEWS

What you need to know:

Welcome to our lovingly curated list of the best digital marketing and business news and advice. These are the key stories that we think you need to know about, all in one place.

Marketing Makeover: It’s All About Being Holistic.

Holistic marketing will be huge in 2025. This means ditching separate campaigns for each channel and creating a unified strategy that works seamlessly across all tactics and platforms. It’s all about providing a consistent, customer-centric experience, no matter where customers interact with your brand. HubSpot

LinkedIn Gets Volunteer Vibes:

LinkedIn is now letting you highlight your volunteer experience on your profile. This new “Open Volunteer” option is a great way to showcase your commitment to social causes and potentially connect with like-minded professionals. Social Media Today

Bluesky Soars: New Social Media Platform Sees Meteoric Rise

Move over, Facebook and Twitter! There’s a new kid on the block, and it’s growing fast. Bluesky, the decentralized social media platform, claims to have signed up a whopping 1 million users in just 24 hours! Stay tuned! TechCrunch

Marketers, Get Ready to Model Your Marketing Mix!

Ready to master the art of marketing mix modeling in 2025? This technique helps you understand the impact of different marketing channels on your overall business performance. By analyzing data, you can optimize your marketing spend and achieve better results. Search Engine Land

Instagram Expands Post Boosting:

Want to give your Instagram posts an extra boost? Instagram has expanded its post-boosting feature to include more post types, giving you even more opportunities to reach a wider audience. It’s time to take your Instagram game to the next level! Social Media Today

The Future of SEO:

Artificial intelligence is revolutionizing the world of SEO. From generating content to analyzing data, AI tools are changing the way we optimize our websites. Stay ahead of the curve and embrace the future of SEO! Search Engine Land

YouTube Gets Smarter: AI-Powered Video Summaries and More

The platform is expanding its use of AI-generated video summaries, making it easier to quickly understand the content of long videos. Plus, they’re rolling out new tools to help creators produce better videos. Search Engine Journal

Threads Takes the Internet by Storm: 275 Million Users and Counting

Mark Zuckerberg’s latest venture, Threads, has already amassed a massive user base. This text-based social media platform is quickly becoming a popular choice for sharing thoughts, connecting with friends, and following your favorite creators. Social Media Today

LinkedIn’s Engagement Soars:

LinkedIn has seen record-breaking engagement, with users sharing insights, connecting with colleagues, and participating in discussions. It’s a great time to be on LinkedIn, so get ready to connect, learn, and grow! Social Media Today

Google Ads Says Goodbye to Call Ads:

Google Ads is bidding farewell to call ads. While it’s the end of an era for some advertisers, there are still plenty of effective ways to drive calls and conversions. Search Engine Roundtable

LinkedIn Levels Up with Free AI Certification Courses

Want to level up your LinkedIn skills? The platform is now offering free AI certification courses. Learn how to leverage AI tools to optimize your profile, create engaging content, and land your dream job. Search Engine Journal

Meta’s AI Ambitions: A New Search Engine in the Works?

Meta, the company behind Facebook and Instagram, is reportedly developing its own search engine to power its AI chatbot. This could be another challenge to Google’s dominance in the search engine market. Social Media Today

The Fastest-Growing AI Companies to Watch

Curious about the AI companies making waves? This article highlights some of the fastest-growing AI companies and their innovative solutions. Ahrefs

SEO Basics: The Power of Canonicalization

Want to avoid duplicate content issues and improve your search engine rankings in 2025? This article explains the basics of canonicalization and how to implement it effectively. Search Engine Land

Tech Titans Clash: CFOs Battle for Top Talent

The tech industry is heating up as companies compete for top talent. CFOs are playing a crucial role in attracting and retaining skilled professionals. Fortune

A Post-Election Market Rally: What’s Next?

The recent election has led to a surge in the stock market. While some uncertainty remains, many experts are optimistic about the future of the US economy. However, it’s important to stay informed and adapt to changing market conditions. MarketWatch

STRATEGY

Using Analytics for Business Growth

In a data-rich world, successful marketing goes beyond intuition; it’s driven by insights into customer behaviors, preferences, and trends. Data-driven marketing allows businesses to create highly targeted campaigns, optimize budgets, and make informed decisions that fuel growth. By harnessing analytics, companies can reach their ideal audiences more effectively and adapt quickly to changing market dynamics.

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PERFORMANCE

Understanding Digital Marketing Reports

At Sanctuary, we’re partners in marketing and leaders in growth — growth we measure through numbers. We use data to clearly show the impact of digital marketing on business growth. A comprehensive digital marketing report allows marketers and stakeholders to review what is working, what needs improvement, and how to plan for future marketing goals. Let’s explore digital marketing reports, why they are essential to businesses, and how to create reports that drive informed decision-making.

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