Creative internet marketing

August 23, 2010 | Leave a Comment

If you’re a small business trying to succeed online, here is something to ponder. I was listening to Seth Godin the other day and he mentioned the concept of “being different” than your competition. You’ll never catch up to your competition by trying to do exactly what they’re doing. So you you need to find a way to do things differently and stand out. A simple concept, right?

I don’t know what that is and how it pertains to your business but you should start thinking about it. With everything from your website to how you design your proposals to how you run and market the business to the clients that you go after – Think Differently.

Example: I like the “clean” look in design. But to some people that might mean “bland” and boring. I’ve received many compliments on our existing site about how clean and nice it looks. How much they like it, etc. But does it make us stand out online? Hmmm…. not so sure about that. Read more


Posted by chrisauman | Filed Under Blog 

Jim Kukral on being remarkable

August 21, 2010 | Leave a Comment

We went to see Jim Kukral yesterday at the BizCamp event that we sponsored in Akron, Ohio on Thursday and Friday and let me say that he was inspiring. His approach was a butt-kicking, in-your-face wake-up call to ordinary, average and lazy business owners that they’ll never make it to great heights unless they become remarkable and stand out. You just have to find a way to stand out in the crowd against all the noise, static and attention deficient people in our society these days. It’s that simple. If you don’t, you’ll simply wither and die on the vine and be mowed over for the road that more dynamic businesses and individuals will travel. Read more


Posted by chrisauman | Filed Under Blog 

Sanctuary Media Group to Co-Host BizCamp at the Taylor Institute

July 21, 2010 | Leave a Comment

We’re proud to announce our partnership with Office Space Coworking & The Taylor Institute for Direct Marketing in sponsoring BizCamp at The Taylor Institute.

Register for BizCamp at The Taylor Institute in Akron, OH on Eventbrite

This year’s BizCamp is bigger and better.  It promises to have 100+ attendees who’ll have the opportunity to participate in 18 presentations and workshops over the course of the two day event.

Speakers include:

We’ll be announcing more on that in the days & weeks to come – so stay tuned.

Early Bird Registration has started so please join us by securing your seat at this year’s event. Read more


Posted by chris.auman | Filed Under Blog 

Furniture store internet marketing

June 17, 2010 | Leave a Comment

How do you market an Ohio Furniture store online? Well, we have a plan with our friends over at Maibach’s Home Furnishings in Medina Ohio. Their huge furniture showroom is just a short drive from Akron, Canton or Cleveland – pretty much anywhere in Northeast Ohio. Our goal with Maibach’s is to grow their internet presence, improve their website, increase their email marketing and increase their rankings in the search engines so everyone seeking high quality furniture in Northeast Ohio can find the furnishings that they need and desire. We’ve already had some great successes in the first couple of months with over 25 number one listing and over 100 top tens – and that’s just the keywords we’re tracking!


In addition to managing their web presence we’re also developing a custom web-based catalog that will contain all of their products. It will be searchable and updated regularly so make sure to stop on over to Maibach’s for all of your future furniture needs if you live in or around Northeast Ohio. You won’t find better higher quality furniture products, service or advice anywhere.

Make sure to check out their furniture blog, check out their Ohio furniture sales, clearance furniture and what’s new.


Posted by chrisauman | Filed Under Blog 

20 ideas to promote a local website

April 28, 2010 | Leave a Comment

Driving real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend thousands of dollars on search engine optimization or further fill the pot of gold that Google is building with their pay-per-click Adsense program. Obviously these techniques should be a cornerstone of your online marketing program. But there are many more affordable techniques that can help you drive traffic and all it takes is a little elbow grease and maybe a few extra bucks. I’m not talking about just any traffic though. What we want is local, targeted website traffic that drives real clients and customers to your local website and your local business. Read more


Posted by chrisauman | Filed Under Blog 

Keyword Research – Advice on getting started

April 28, 2010 | Leave a Comment

If you’re a beginner you may be wondering where you start with all this business of SEO. Do you start by writing quality content around your target business, product or niche? Do you start by designing your website and manipulating your code in some magical way? Do you start by building a site and then going about the work of getting people to link to your site?

Let me just say that all of the tasks mentioned above are important, but they’re not the most important first step in an SEO campaign. Your first step should always be research. You may know it as keyword research, keyword discovery, key phrase selection or any number of different titles. What’s important is that you know that it’s the first – and most important step – before you do anything else. Read more


Posted by chrisauman | Filed Under Blog 

How to write an effective press release

April 28, 2010 | Leave a Comment

Online press releases have become an integral part of online marketing and SEO. Not only can you use this affordable and effective method to get the word out about your news item, but–if you know what you’re doing–you can allow it to play double duty and contribute to your SEO campaign.

By properly crafting your press release you’ll gain attention from industry experts, bloggers and the press all while improving your visibility. As an added–and very important–bonus, the interest that you generate can prompt people to create a “buzz” about your event with real traffic and increase inbound links to your site. Usually these links are the coveted inline links from content (mixed into content) that are so hard to get these days. Inline links are highly valuable to an SEO campaign and highly respected by Google.

What’s really cool about press releases is that you can affordably distribute your release through many easy to use online services. There are even some free distribution services available. Even for the pay services though, the cost is minimal compared to paying for traffic by the click. Press release services offer distribution for one flat fee so it’s much easier to estimate your costs and budget. Plus you get the residual SEO benefits of permanent links back to your site if you craft a well written and effective release that gains the attention of influential people.

To start off I’ll give you a quick summary about how to properly craft a press release. There are many other great resources on the web that are specificaly targeted to writing press releases so I won’t go into great detail here. Then in my next post I’ll move on to our target subject: Press Releases for SEO. Read more


Posted by chrisauman | Filed Under Blog 

7 Top Reasons to Use Email Marketing Campaigns

April 21, 2010 | Leave a Comment

Email marketing is one of the best new ways to promote your business, whether you have a brick-and-mortar store or a strictly online business. It is simple and quick to use, and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.

Here are the seven best reasons to use email marketing for your business today:

1. It’s really easy! Setting up an email marketing campaign doesn’t take years or twenty-seven board meetings. It is simple to do, especially if you have a little bit of expert advice and direction from a professional web marketing company.

2. It draws more web traffic. Unlike a regular mail marketing campaign, which might only draw a little bit of traffic to your website, an email marketing strategy will draw tons of traffic. This is mainly because you can embed links to your site in emails; if people just have to easily click on a link to get to your site instead of booting up the computer and typing in a link, they’re more likely to visit your website. Read more


Posted by chrisauman | Filed Under Blog 

Opera Singer Website Design

April 16, 2010 | Leave a Comment

We work with a wide variety of clients here at Sanctuary Media Group when we’re designing websites – business owners, inventors, corporations, magicians, rock stars – even famous opera singers. Recently we’ve been working on a new website for world-renowned Opera singer David Cangelosi who has sang and performed all over the world at places like at the Met and collaborated with everyone, including living legends like Placido Domingo and many more. To show some of the work we can do and to give a preview of where David’s new site might be going, here are some of our favorite concepts! Creating this website and working with David has been a fun and creative endeavor so far and we look forward to unveiling the finished website in the near future. Enjoy. Read more


Posted by chrisauman | Filed Under Blog 

Custom Website Design

March 26, 2010 | Leave a Comment

Why A custom website can be your best business investment

As a business owner, you might think that having a custom website design will be totally unaffordable and a waste of your time. Think again. With Sanctuary Media Group, you’ll be able to afford a custom website that returns on your investment. Not only that, but our website development services will ensure that you see a rise in your business that you never thought possible. Before you go and choose a template-based website on your own, listen to the following reasons why a custom website design will be worth much, much more than you pay for it. Read more


Posted by chrisauman | Filed Under Blog 

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