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Four Core Marketing Principles
Marketing your company or brand can often seem like a daunting task. Many business owners have trouble even knowing where to start. If you are…
Mobile Website Speed Matters
Own a smartphone? What ways do you use it? Well the answer for most of us is “for nearly everything.” Facebook, Google, email, maps, games…
Combating The Negative Review
Have you ever Googled your business name? Try it. Like what you see? If not, you’re not alone. Every year millions of dollars are spent…
Search Engine Local Ranking Factors
Ever wonder what it takes to rank high in the search engines? Ranking factors, despite being perceived as a great mystery, are in reality relatively…
Social Media 101
The presentation shares successful, trending Social Marketing Strategies to reach new customers, keep an eye on competitors trending events, and keep existing fans around much…
How to Evaluate SEO Providers & Avoid the Sketchy Ones
The world of Search Engine Optimization (SEO) and Google always seem to be clouded in mystery. Even though it’s 2016 and Google has been around…
5 Sketchy SEO Tactics
Back in 2012, Chris Auman wrote an article titled “5 SEO Tactics to Avoid at all Costs.” Needless to say, a lot has changed over…
Mobile First – What you need to know
We’ve heard a lot lately about mobile websites, responsive websites, mobile marketing and having a ‘mobile first’ approach to your web design and digital marketing.…
The Value of Evergreen Content to Small Businesses
While the tools and rules of digital marketing constantly evolve, one truth remains: content is core to an effective website marketing effort. For a site…
Getting the Most out of Google Analytics
As a small business owner, you have many things to keep track of. What visitors are doing on your website may be on that list,…
Pinterest – What’s Pin Going On
For those of you that might not be aware of Pinterest, we think it’s time to get pinning on your board. In a snapshot, Pinterest…
Internal Linking Tactics
When reviewing a site from an SEO and overall web design perspective, one thing I always include on my checklist is internal linking. We can…
5 Best Practices for Retargeting Campaigns
Retargeting is an extremely valuable tool in the digital marketer’s toolbox. It can impact the bottom line of any business if done correctly. Using this…
Getting Online Reviews
They say any press is good press in Hollywood. In some cases that might be true, but in the respected business world a bad review…
Three Steps for Mobile Success
As a business owner in North Canton, there is no doubt that you have seen the shift of marketing. From mailings to local newspaper advertisements…
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