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An effective link building strategy
I'm a huge proponent of building links through developing great content. We've had tremendous success generating traffic and links for our clients using this tactic…
Why Local SEO can be hard
It should be said before you begin a local SEO campaign, successful local SEO can be HARD. As with all good things in life, your…
Using Twitter to engage with local customers and clients
After trying to use Twitter in several different ways and finding little success over the years, I think I have enough failures under my belt…
Why Local Search Engine Optimization is Important for Small Businesses & Marketers
When you need a local service, what's your first course of action? Most people these days would say that they hop on their computer and…
The mobile website vs. app debate – What’s the best choice?
I've been asked many times regarding my opinion on whether a client should develop an app or just focus on their website. Apps are all…
Advice on creating low budget, informational YouTube Videos for your website
Ok, so over the years we've learned a few things about web video. We're by no means experts but here are some basic 101 tidbits…
Local Search – Analysis of how consumers find what they need
For consumers, local search is a near-daily ritual – 4 in 10 individuals use local search once a day, while two-thirds use local search at…
Marketing Strategy: ‘Blog for Business’ or ‘Dial for Dollars?’
I recently took part in a very lively discussion on LinkedIn where someone posed the question: For a small company, are cold calls effective? Well this…
Quality vs. Quantity: The Content Marketing Dilemma
According to a recent study, by the Content Marketing Institute and Marketing Profs 64% of marketers believe that producing enough content was their number-one challenge.…
PPC: How To Get More Bang for Your Buck
If you're not careful, you can flush a lot of money right down the drain with an ill-conceived Pay-Per-Click campaign. Of course, that's true with…
Branded vs. Non-Branded Keywords
If the bulk of your site's organic search traffic comes from people searching for variations on your company name, congratulations! You've got name recognition --…
Local Business Listings Distribution Online – How to get it done right
"Every month, online consumers perform over 3 billion local searches online for nearby products and services." - Neustar Author's Note: This article is about why…
Why the Yellow Pages is not an Internet Marketing Strategy
People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…
Customer Acquisition: How Much Should You Be Spending?
Professional marketers know the rule: You don't make your money from the first sale. You make your money from the repeat business. The vast majority…
12 Internet Marketing Strategy Mistakes
1 - Not Having One I’m not (just) talking about the absence of any internet marketing activity here. Worse still, I’m talking about the lack of…
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