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Here’s Why a Post-Sale Check-In with Customers is a Must
In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all……
Podcast Episode 23 – How to successfully start a business or new endeavor (Part 5)
Running a successful company, year after year is hard. But starting a company is where most people ultimately fail. Our company is now into its…
How to Pivot from Low Open and Click-Through Rates on Emails
Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…
Podcast Episode 22 – How to successfully start a business or new endeavor (Part 4)
Today on The Academy we’re going to be continuing our series about starting something new, and great. This might be a new business. But it…
Business Growth and Marketing News & Tips 4-3-22
Happy Sunday! Let's take a moment and have some fun this morning and look at the future. Let's briefly talk about The Metaverse and why business…
Building a Social Community with Hashtags
The power of social media marketing is no longer a secret. Companies have been using social media platforms in their digital marketing strategy to reach…
Intro to PPC from a Google Certified Expert
PPC ads—What are they and how do they work? Hear it straight from the Google Ads expert herself… Kate Falconer.
Podcast Episode 21 – How to successfully start a business or new endeavor (Part 3)
Running a successful company, year after year is is hard. But starting a company is where most people ultimately fail. Our company is now into…
How a great website can build trust
As I've mentioned before, subtle choices that a web designer makes with the look and feel of a website are critical to the success of…
Facebook Ads Targeting: Finding Your Ideal Audiences
For years, Facebook ads have been one of the best ways to reach a targeted audience with your products or services on social media. After…
Podcast Episode 20 – From CIO, to small business owner, to exploring the next phase of life. A discussion with Gwen Walsh.
Today we’re going to be chatting with Gwen Walsh. Gwen’s career includes experiences ranging from being a Vice President at KeyCorp and managing over 500…
Business Growth and Marketing News & Tips 3-20-22
Let's briefly talk about edutainment. (Edu-whaaat?) The word is a combination of education and entertainment and it was supposedly named in 1973 by a smart…
The Ins (and Not Outs) of Inbound Marketing
Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…
Podcast Episode 19 – How to successfully start a business or new endeavor (Part 2)
Today on the Academy we’re going to be taking another short break from business growth advice, and looking back to find inspiration and advice about…
What Makes a Good PPC Ad?
Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…
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