Business Growth and Marketing News & Tips 4-18-22

Happy Monday! At Sanctuary we love creative marketing. How do you get people to buy more of your product? Challenge them to explore what outer space tastes and feels like! According to the official press release, Starlight Coca-Cola “includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.” In our experience, space tastes like cherry Coke with a sprinkle of cotton candy. Go grab a cold one and ponder how you can be a little more creative in your marketing this month too!

MARKETING AND GROWTH NEWS

What you need to know:

LinkedIn statistics you need to know in 2022.

Mobile SEO: A Complete Guide.

YouTube is considering a separate homepage just for podcasts.

Marketing Leaders: Common objections to big ideas and how to beat them.

Digital ad revenue jumped 35% to $189 billion in 2021. It’s the highest jump since 2006.

TikTok’s revenue is set to triple this year to $11 billion.

Social Media marketing tips for eCommerce.

Twitter: Elon Musk now owns 9% of Twitter and has declined a board seat.

More for business owners…

US corporate profits reach a new all-time annual high of $2.8T, up 25% over 2020.

US consumer spending slowed in February amid higher inflation.

US inflation rose 8.5% in March compared to the same time last year, the largest such increase since December 1981.

The US economy added 431,000 jobs in March. That means the economy has added at least 400,000 jobs for 11 straight months, something that has never happened in records going back to 1939.

EMAIL MARKETING

How to pivot from Low Open and Click-Through Rates on Emails

Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to print money every time you send out a message. Of course, cultivating a good list can be a challenge, from getting signups to keeping list members engaged and interested. If your list has been lagging lately, this article is for you. 

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FOUNDATIONS

Here’s Why a Post-Sale Check-In with Customers is a Must

Learn about the value of staying in touch with your customers after a sale has been made. There is a lot to gain by going the extra mile post-sale, so read on!

In marketing, nearly all of your efforts are typically focused on bringing in customers and making sales. That’s the goal of the job, after all… to sell to as many people as possible and drive revenues up. There’s nothing wrong with that goal but being focused solely on selling can cause you to miss a valuable opportunity.

This article is going to discuss the value of staying in touch with your customers after a sale has been made. There is a lot to gain by going the extra mile and checking in with those who have already bought at least once, yet many businesses fail to take this step. We hope the content below will encourage you to stay in touch and you’ll even get a few ideas on how to accomplish that.

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CULTURE AND INSPIRATION

We push against the status quo every day. We are forward-thinking. We challenge prevailing assumptions and suggest better approaches. We are ‘ok’ with change because it leads to innovation and improvement. We always seek excellence through process and continual improvement. What are you doing at your organization to innovate and push against the status quo?

Learn more about Sanctuary

NEW PODCAST SERIES

How to start a business or new endeavor

We recently took a short break from our regular business growth advice to find inspiration around how to “start” something new and great.

This might be a new business. But it could also be a new product, division of your company, or even starting a new hobby or reaching a personal goal.

Running a successful company, year after year is hard. But starting a company is where most people ultimately fail. Our company is now into its second decade of success and growth and we’ve learned a thing or two along the way. We’re still learning on all fronts. But there is one area that we’ve successfully completed and that is how to start.

The beginning of every new endeavor is different. We don’t claim to have the perfect roadmap. There is a little bit of magic, luck and fairy dust involved when someone actually starts a company and it becomes something that’s viable.

So, for that reason, we created this podcast series to pass on some stories and advice to people who are thinking about starting something new. The stories and advice here will likely be different than the next business owner’s experiences, but these are our stories and advice (an origin story?) and this is how we took our company from nothing to something viable.

Click here to binge all 5 episodes now.

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