In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative than constantly acquiring new ones. This fundamental principle lies at the heart of customer retention strategies, which are essential for small businesses to thrive and achieve long-term sustainability and growth.
By focusing on retaining your current clientele base, you can establish strong relationships built on trust and loyalty.
MARKETING AND GROWTH NEWS
What you need to know:
Killed Content: Marketers are wasting billions on content that never gets used.
Shorter is Better: Ad spend on short-form videos is set to grow by a compound annual growth rate (CAGR) of $145bn+ by 2028.
The Cookie Crumbles: As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users.
New Normal? Ad spending is trending more digital than ever — and other predictions for 2024 marketing.
App-solute Growth: Global mobile ad spend is projected to reach $402B in 2024, fueled by apps and social media.
Tarnished Quarter: 2023’s ‘Golden Quarter’ wasn’t so golden, as retail sales volumes fell by 3.2% in December.
Faces to the Name: Consumers want to see frontline employees in brands’ social media content.
Bad Reputation? Businesses today can’t afford to ignore conversations on social media related to their brand’s reputation.
Rollouts & Rankings: Google’s November 2023 Core Update was rolled out just six days before the November 2023 Review Update. Which is to blame for ranking changes?
Podcasting Pros: Many podcasters are shifting to a traditional in-studio setting to capture cleaner recordings for their content.
REPORTING
GA4 for Customer Journey Analysis
A notable advantage of GA4 is its ability to capture data across multiple devices and platforms, allowing marketers to gain a holistic view of customers’ interactions and understand how they engage with a brand through various touchpoints.
SOCIAL MEDIA
The Intersection of Social Media and SEO
Delve into the tangible connections between social media activities and SEO via a pragmatic examination of how a thoughtful social media strategy can complement your SEO goals. Hint: It’s all about increasing visibility!
KEEPING UP
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