Filter By:

Business Growth and Digital Marketing News & Tips 1-28-24

Hi Friends! We're here for you again this week with the latest marketing news and business growth tips to inspire!
The Academy - Newsletter053122

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative than constantly acquiring new ones. This fundamental principle lies at the heart of customer retention strategies, which are essential for small businesses to thrive and achieve long-term sustainability and growth.

By focusing on retaining your current clientele base, you can establish strong relationships built on trust and loyalty. 

Learn How

Customer retention stat


What you need to know:

Killed Content: Marketers are wasting billions on content that never gets used.

Shorter is Better: Ad spend on short-form videos is set to grow by a compound annual growth rate (CAGR) of $145bn+ by 2028.

The Cookie Crumbles: As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users. 

New Normal? Ad spending is trending more digital than ever — and other predictions for 2024 marketing.

App-solute Growth: Global mobile ad spend is projected to reach $402B in 2024, fueled by apps and social media.

Tarnished Quarter: 2023’s ‘Golden Quarter’ wasn’t so golden, as retail sales volumes fell by 3.2% in December.

Faces to the Name: Consumers want to see frontline employees in brands’ social media content.

Bad Reputation? Businesses today can’t afford to ignore conversations on social media related to their brand’s reputation.

Rollouts & Rankings: Google’s November 2023 Core Update was rolled out just six days before the November 2023 Review Update. Which is to blame for ranking changes?

Podcasting Pros: Many podcasters are shifting to a traditional in-studio setting to capture cleaner recordings for their content.


GA4 for Customer Journey Analysis

A notable advantage of GA4 is its ability to capture data across multiple devices and platforms, allowing marketers to gain a holistic view of customers’ interactions and understand how they engage with a brand through various touchpoints.

Read More


The Intersection of Social Media and SEO

Delve into the tangible connections between social media activities and SEO via a pragmatic examination of how a thoughtful social media strategy can complement your SEO goals. Hint: It’s all about increasing visibility!

Read More


News Archive

Have you missed our email and need to catch up on recent marketing and business news? We have a complete archive here.

Get our newsletter in your inbox

Viewing this online? Sign-up to receive all this great information and free content in your inbox. Sign-up here!
Share this:
About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

Related Articles:

Articles, News, Videos, Podcasts and more! Subscribe for our Academy newsletter for updates and future benefits.

Security Icon

Your privacy is a priority. View our Privacy Policy.

The Academy is a service of Logo