Podcast Ep. #64 – Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)

Today on the Academy we’re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you’re here expecting me to say that you no longer need a talented human to create content, then you might as well stop here and move on. A.I. Is not going to replace humans anytime soon when it comes to creating great, unique content that’s on brand. But, if you’re looking for ways to stand on the shoulders of A.I. to research, brainstorm, streamline, and create better, error-free content, faster, then you’re in the right place.

If you’re a business owner or marketer that creates high-quality written, audio, or video content, you know that it takes a lot of time and a high level of skill. If you’re honest with yourself, you’ll admit that not everyone can do it well. So, because of this fact, many companies outsource their content creation to agencies or specialist freelancers. This helps them to recoup the time required, and it places the skill on the shoulders of a trusted person that has the required skills. But this approach obviously adds an extra layer of expense in trade. These days, many people are dreaming of how A.I. can remove the hurdles of time, skill, and the expense of creating content. Typing a simple prompt into ChatGPT can quickly produce content — and it’s not bad. A.I. essentially creates content in seconds, mostly without error, and, currently, for free.

This has sparked fear in many marketers and content creators that they’re going to go the way of the dinosaur. All we have to do now is type a prompt… job. done. But I don’t believe that this approach is ideal.

Ready to hear more? Let’s jump into it…

Listen to part 2

Listen to part 3 (Coming soon!)

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