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Email Subject Lines: What Works?
Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that…
Podcast Episode 32 – Email marketing best practices
SUBSCRIBE TO OUR PODCAST Today on the Academy we’re going to be talking about email. No, not how to send an email to your friends…
Optimize Your Time with B2B Marketing Automation
The most valuable resource your organization has available is time. It’s easy to focus on how much money you have available for certain initiatives, or…
How to Pivot from Low Open and Click-Through Rates on Emails
Every marketer knows the value of a quality email list. With a good list on your side, it’s almost like you have a license to…
Expand the Value of Your Newsletter List with Email Automation
The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…
Podcast Episode 9 – Top reasons to use email in your marketing strategy
SUBSCRIBE TO OUR PODCAST Email marketing is one of the best ways to promote yourself and your business, whether you have a brick-and-mortar store or…
Never Let Leads Go Cold with Marketing Automation
For a marketer, leads are hard to come by. Sometimes, it's simply hard to find the right people to target with your products or services,…
What is Marketing Automation?
Marketing is an essential function for any business. No product or service, no matter how great it may be, sells itself. If you have been…
Email Marketing Campaign Stats
Emails, are you sick of them yet? On any given day I can expect to receive between 30-50 emails, and I know people who receive…
Email Marketing Best Practices – The Basics
Email marketing can be one of the most easiest and affordable ways to connect with a customer. All you have to do is load up…
Is Your Email Marketing Campaign Mobile Ready?
You finally have quite an impressive email marketing campaign in place and are ready to launch it and wait for the results. Sounds easy enough…
67% of Organizations Plan on Increasing Email Budget in 2012
Even though the trend seems to be to move towards focusing on inbound marketing, new reports indicate that 67% of organizations plan on increasing their…
5 Tips to Improve Open Rates on Your Email Marketing Campaign
Your email marketing strategy could use a little help. Really, no matter how great you think it is there is always room for improvement. If…
Local Retailers Can Use QR Codes to Build Their Email List
QR codes are quickly becoming a common popular approach to get people more engaged in your store. It is also a way to enable them…
Is Using an Auto-Responder Beneficial for Your Email Marketing Platform?
One of the most valuable assets a business can have is an email list. This list is how you can reach out to countless customers…
