Articles

Improving Facebook Ad Management

Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…

How to Craft a Business Mission Statement

As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…

Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting

Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…

A New Trend in Website Design: Incorporating Illustrations and Abstract Designs for Bolder, More Unique Experiences

It’s easy enough to forget about the importance of website design when building out your pages. With so much focus on content – both for…

Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy

Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…

Top 10 Google Ranking Factors

Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…

An Introduction to Creating Buyer Personas

As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…

Integrating HubSpot with Google Analytics

For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Use Responsive Search Ads to Test Messages

Responsive search ads have been part of the Google landscape for some time now, even if some marketers have been hesitant to jump on board.…

How Creating a FAQ Page Can Help Increase Rankings and Organic Traffic

Creating a frequently asked questions page on your website is not a new concept. In fact, these kinds of pages have been around since the…

Should I Have a Google My Business Profile?

The competition for attention on the web is fierce. No matter what it is you are promoting, you can be sure others are doing the…

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

A Beginner’s Guide to Cold Email

Email marketing is a great way to engage with your target audience. Despite the many new digital communication tools that have become available over the…

Organic Traffic is Down… Now What?

Building up a website to the point that it earns a significant flow of ongoing organic traffic is no easy task. You should feel quite…