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How to Track ‘Conversions’ on Your Site Using Google’s ‘Goal Tool’

While it may be easier to track conversion if you have a e-commerce site, tracking your conversion rate or sales conversion for a non-ecommerce site can be a bit trickier. However, it can still be done and is important to the success of your website. Whether you have an ecommerce site or not, tracking and understanding your conversions is a vital part to understanding your own business and improving it. So, regardless of what kind of business you have, you should begin learn how to track your sales conversion.

Google It!

Google Analytics has got you covered when it comes to learning about your conversion rate. You can use features and tools built in to Google Analytics to help you monitor your sales conversion. In turn this helps you understand the effectiveness of your site as a sales channel. The site is designed to help site owners understand what happens once the potential customers click through on your ads. For non-ecommerce sites, this usually means finding out if visitors signed up for your newsletter or used other methods to provide you with useful customer base data.

What you can learn from the important features of Google Analytics is which keywords help attract traffic. This type of information is especially important if you are trying to find out which page on your site may be getting the most attention. Learning about your conversion rate can help you plan the proper keywords for your content marketing efforts. You can also find out which ones you are using aren’t working for you. In other words, you have a useful tool for keyword research about your very own site.

Taking It a Step Further

With Google, you can also measure your conversion metrics. Google’s “Goals and Funnels” can help you accomplish this very important task. For those with ecommerce sites, this means you can find the pages you feel are crucial to your sales conversion. Even if you are not attracting customers for direct sales, you still may use your site for inbound marketing. Understanding your conversion metrics will help you improve your site, your pages and even your content marketing.

So how would this work? Take your website’s own ‘About Us’ page for example. This is often a key page in a goal and should have some keywords meant to draw in traffic. The funnel feature enables you to back track where your visitors started from that led them to your site. This helps you to discover what media channels, content marketing and keywords offer you the best resource for leads and inbound marketing.

If you have an ecommerce site this can almost directly tell you what your sales conversion and conversion metrics are. To be informed and make smart decisions for your website, understanding conversions for your site is crucial for success. Without using tools such as Google Analytics you can’t perform thorough keyword research or understand your conversions the way you need to and should to improve upon your site and drive traffic to your site.

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About Chris Auman:

Chris Auman is a veteran digital marketer with over 25 years of experience in the trenches. As Sanctuary’s founder and President, Chris has successfully guided online marketing efforts for companies large and small.

Learn more about Chris.

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