Podcase Episode #84 – Designed to Grow: Why Design is Key to Marketing Success – Part 1

Today I wanted to make an argument. That is, why I think an investment in design is critical to marketing and ultimately business success. As a designer for over 30 years, I may be perceived as biased. But I am also a business owner, marketer, and consumer. At this point, I can tell you this with absolute confidence: An investment in design in your business isn’t optional. It’s a thread that supports and spiders into every part of your marketing and organization. Without an investment in thoughtful, high-quality design, even the most compelling strategy, tactic, or message can fall flat. Without intentional design thinking, your customer’s experience with your brand may leave them disengaged, or simply uninterested. Without an investment in great design decisions, customers may simply have a first impression of distrust or confusion and leave forever without ever reading a word.

Design is a critical part of marketing because it goes far beyond just aesthetics to influence how customers interact with and experience your brand at every level. It’s an unspoken message. It’s a vibe. It’s an emotion or a feeling that can be good or bad. Design can actually be helpful or deeply hurtful. At its core, the process of design is about effective communication that’s, no pun intended, designed to accomplish a lot. Great design ensures that every interaction with your marketing, products, tactics, and brand is seamless, intuitive, enjoyable, and productive. Without great design, failure in your specific goals is more likely than not – and this may just extend to the success or failure of your entire business too.

Are you ready to come along and hear more? … Let’s jump into it!

About Sanctuary:

Do you need a partner to help you with your ⁠⁠⁠⁠website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We’d love to chat with you about how we can help you grow your business. Learn more about our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing services here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.

We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.

We’ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Sound intriguing? Let’s jump into it.

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