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The Academy - Newsletter

Business Growth and Digital Marketing News & Tips 12-17-23

As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to…

Articles
Social media - branding consistency

A Blueprint for Social Media Brand Consistency

With social media, brand identity isn't just a buzzword; it's the silent force shaping how your audience perceives you. As the online space becomes increasingly…

Articles
Maximizing advertising ROI

Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)

In the vast and often intricate landscape of digital marketing, PPC (Pay-Per-Click) advertising stands tall as both a beacon of opportunity and a potential minefield…

Articles
new-year-marketing-best-practices

10 Digital Marketing Best Practices for the New Year

The new year brings new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To…

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The Academy - Marketing Newsletter2

Business Growth and Digital Marketing News & Tips 12-03-23

Supply chain disruptions, shifting consumer behavior and the rising cost of living have all contributed to the perfect storm of inflation. Rising prices can be…

Articles
Wordpress Custom Post Types

A Guide to Using WordPress Custom Post Types

What's WordPress? Well, if you've ever talked about making a website, you've probably heard of it. This content management system has been around since 2003…

Articles
Email open rates

10 Actionable Tips to Skyrocket Your Email Response Rates

The singular goal when sending out an email is to get a response. That response could come in various forms, including clicking on a specific…

Articles
Custom reports in GA4

Beginner’s Guide to Creating Custom Reports and Dashboards in GA4

Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that…

Articles
Instagram business profiles

How to Create the Right Instagram Business Profile

Instagram is more than just a platform for sharing photos; it's a powerful social media tool within your business strategy. As of 2023, Instagram has…

Articles
How to address price increases

How to Address Price Increases for Products or Services with Customers

Nothing lasts forever. This is true in business as it is in life, and at some point, you may need to raise your prices to…

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The Academy - Marketing Newsletter3

Business Growth and Digital Marketing News & Tips 11-12-23

What's a key part of growing your organization? To grow, you must attract and engage the right people. We often refer to this as an…

Articles
Website accessibility

Common Website Accessibility Mistakes

Accessibility is an important topic for all businesses. For a business with a physical location, it’s essential to comply with ADA regulations to make sure…

Articles
Remarketing List Strategies for PPC

Turning Clicks into Conversions: Remarketing Strategies for PPC

Pay-per-click ads are an effective tool for reaching customers and securing conversions. When paired with solid SEO work and a few other key fundamentals, PPC…

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The Academy - Newsletter 022022

Business Growth and Digital Marketing News & Tips 10-29-23

Social media is a place where people get together and share openly about things they like, things they don’t like and everything in between. If…

Articles
Key Metrics to Track and Analyze

Measuring SEO Success: Key Metrics to Track and Analyze

In 2023, there are a staggering 1.13 billion websites on the internet, but only about 200 million are actively used. Regardless, that’s a LOT of…

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