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Your Facebook business page

A Quick Guide to Updating Your Facebook Business Page

Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…

Positioning your business

How to Position Your Business in the Right Light

One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…

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Business Growth and Digital Marketing News & Tips 8-13-23

Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with…

PPC glossary hero

Pay-Per-Click Glossary of Terms

Using pay-per-click advertising is one of the best ways to pick up a quick flow of traffic to your website. While organic SEO is a…

Leverage AI for content creation

How to Leverage AI for Content Creation (Without Sounding Like a Robot)

While it is yet to be seen exactly how artificial intelligence tools like ChatGPT change the digital landscape, we can say one thing for certain…

SEO SWOT Analysis

Podcast Ep. #73 – The Value of an SEO SWOT Analysis

Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…

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Business Growth and Digital Marketing News & Tips 7-31-23

Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…

LinkedIn InMail Ads

Leveraging LinkedIn InMail Ads for B2B Outreach

If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…


Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success

Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…

double opt-in

Double Opt-In for Email List Subscription: Necessary or Not?

When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…


Podcast Ep. #71 – Why having focus, in business and in life, is the key to success

Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…

The Academy - Inbound Newsletter51722

Business Growth and Digital Marketing News & Tips 7-16-23

So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the…


Why It Can Take Time to See Results with Digital Marketing

Everyone wants fast results. Whether it’s in business or anything else, it’s not fun to wait around to see your hard work start to pay…


Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business

Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…


Advice for Starting Your Own Podcast

A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…


SEO Fundamentals Guide: How to Get Found Online

This white paper will introduce you to the SEO fundamentals you should be implementing to take your website to the next level and ultimately get found online by potential customers.