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Business Growth and Digital Marketing News & Tips 3-27-23
Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your…
Data Privacy Standards
Anyone who owns a website needs to think of the data privacy concerns that their users may have when accessing the site. Of course, data…
Importance of Email List Scrubbing
At this point in the evolution of digital marketing, few people need convincing of the value of an email list. Having a strong list is…
Calculating Customer Lifetime Value
It should be a business’ goal to extract as much value out of each customer as possible. It’s hard to acquire customers, so you want…
Trade Show & Virtual Event Social Media Support
When you go through the effort to attend a trade show or to host a virtual event, you want to get maximum value out of…
Business Growth and Digital Marketing News & Tips 3-12-23
A website audit can be thought of as an overall review of everything that contributes to the health of your site. Just like a financial…
Customer Perceived Value: What Is It and Why Is It Important?
Serving customers is what business is all about. No matter what type of business you are in, there is sure to be some customer that…
Podcast Ep. #63 – How the service function of your business can help you grow revenue
Today's customer is extremely powerful. They're armed with knowledge from technology, social media, review sites, and access to reams of information and data. They have…
Google Ads Cost Per Lead Benchmarks by Industry
Running Google Ads is one of the best ways to bring new people to your site. Not only can you bring in traffic, but you…
Podcast Ep. #62 – Growth with Instagram – Foundational tips and secrets – Part 2
Today on the Academy we’re going to be talking again about Instagram. We're diving into part 2 of our series that's designed to help you…
Content Marketing ROI
In the modern digital age, content marketing is among the leading ways to bring new customers and clients into your organization. That’s not a secret,…
Business Growth and Digital Marketing News & Tips 2-28-23
It’s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Will they get annoyed and immediately…
Automation Tactics to Take Your Business to the Next Level
As a business owner or manager, you would be making a big mistake if you ignored the recent surge of viable automation tools hitting the…
Podcast Ep. #61 – Growth with Instagram – Foundational tips and secrets
Today on the Academy we’re going to be talking about Instagram. As a marketer and business owner during the day and an artist in my…
Site Audit Takeaways
A website should be treated as a living thing. If you just park it on a domain and leave it to sit, there is little…
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