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The Power of Propinquity
Yes, you read that right. The word is propinquity. To be honest, I've just recently heard the word. It's odd, yet kind of fun to…
Divide & Conquer: Segmentation and Your Email Strategy
More and more, consumers expect the marketing they engage with to be tailored to them and their interests. Smart marketers are taking advantage of this…
How to Budget for Growth
Greg Crabtree wrote two great books (Simple Numbers & Simple Numbers 2.0) that I continually reference when managing our business. I find these books invaluable…
Business Growth and Digital Marketing News & Tips 6-28-24
You’ve heard the quote, “If you fail to plan, you plan to fail” — and for good reason. Whether you just started your business or…
Understanding Events and Key Events in Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, designed to provide a comprehensive view of user interactions across various digital touchpoints.…
Future-Proofing Your Small Business: Strategies for Long-Term Growth
Creating and growing a business using outdated sales tactics, vanity metrics, and short-term strategies will be the death of your organization. Take a look at…
The Importance of Testing Forms on Conversion Landing Pages
In the world of digital marketing, the landing page stands as a pivotal gateway between visitors and conversions. A conversion landing page is exactly what…
AI Search Stumbles: Google’s AI Overviews Need Work
Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…
Business Growth and Digital Marketing News & Tips 6-14-24
It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…
Digital Advertising Fraud and How to Fight Back
When you log into Google Analytics and see that your new ad campaign has an unbelievable amount of clicks and impressions, it’s hard not to…
Harnessing the Power of Social Media to Influence Purchasing Decisions
In the digital age, social media has transformed from a platform for casual interactions into a powerful tool that influences purchasing decisions across various industries.…
Business Growth and Digital Marketing News & Tips 5-28-24
Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Nurturing…
Why Technical SEO is Vital to Your Content Marketing Strategy
It’s critical to develop your website with your end-users in mind. You want to make it easy for them to find and explore information about…
Podcase Episode #76 – Visioning – Charting a course toward fulfillment and success (Pt. 1)
Today we want to introduce you to a concept called visioning. Visioning can be a transformative process that holds immense value for both companies and…
Know Your Audience: A Battleship-inspired Strategy
As a kid, my first real exposure to strategy was in the game Battleship. It’s a simple game with easy setup and rules, but what…
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