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The Academy - Newsletter0321

Business Growth and Marketing News & Tips 3-20-22

Let's briefly talk about edutainment. (Edu-whaaat?) The word is a combination of education and entertainment and it was supposedly named in 1973 by a smart…

Articles
inbound-marketing

The Ins (and Not Outs) of Inbound Marketing

Great marketing doesn’t happen by accident. At least, not usually. If you just put out a few ads and hope for the best, you shouldn’t…

Podcasts
19-large

Podcast Episode 19 – How to successfully start a business or new endeavor (Part 2)

Today on the Academy we’re going to be taking another short break from business growth advice, and looking back to find inspiration and advice about…

Articles
advertising-basics-031422

What Makes a Good PPC Ad?

Pay-per-click ads, or PPC ads, drive a massive amount of traffic on the web today. If you want to draw people to your website, social…

Articles
marketing-email-automation

Expand the Value of Your Newsletter List with Email Automation

The value of an email newsletter list in digital marketing is no secret. When someone commits to receive your newsletter in their inbox periodically, they…

News
The Academy - Newsletter 030722

Business Growth and Marketing News & Tips 3-7-22

Friday was National Day of Unplugging! It's on the First Friday of March and encourages people to try a digital detox and unplug for 24…

Podcasts
18-large

Podcast Episode 18 – How to successfully start a business or new endeavor (Part 1)

Today on the Academy we’re going to be taking a short break from business growth advice, and looking back to find inspiration and advice about…

Videos
Why-Choose-Wordpress

Why choose WordPress for your website content management system

So, to get started, what is Wordpress? Wordpress is free, open-source software that's used as the foundation of your website as a content management system.…

Videos
chris-auman-user-experience-design-02

Chris Auman discusses User Experience (UX) and Website Design Psychology

We want to influence and guide our website visitors in ways that ensure that they're able to find the information they need, solve a problem,…

Podcasts
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Podcast Episode 17 – How embracing the Inbound Methodology can grow your business

SUBSCRIBE TO OUR PODCAST Inbound is about building relationships by being helpful and human. Read to learn more about the inbound methodology and why it's…

Articles
user-intent and keywords

Understanding User Intent When Considering Long-Tail Keywords

Targeting specific keywords has long been a central practice in search engine optimization. In fact, you could argue that keyword targeting was the original SEO…

Videos
VIDEOCAST-16-02

Business Strategy, Marketing, Measures, Websites and More!

Kelly is the CEO of Sanctuary – A Digital Marketing Group. He has 25+ years of experience leading entrepreneurial organizations. As CEO, Kelly has had…

Podcasts
16-Podcast Episode

Podcast Episode 16 – Perseverance – A story to inspire growth and success in business and life

SUBSCRIBE TO OUR PODCAST “In the confrontation between the stream and the rock, the stream always wins–not through strength but by perseverance.” – H. Jackson…

News
The Academy - Newsletter 022022

News & Tips 2-20-22

Hello and happy Sunday! We hope that you've enjoyed the Olympics this year and had a chance to get a glimpse of Bing Dwen Dwen,…

Podcasts
Podcast episode 15

Podcast Episode 15 – Tactics for nurturing your potential clients and customers through the buyer’s journey

SUBSCRIBE TO OUR PODCAST At least half of the leads that actually come to your company are not remotely interested, or ready to buy. They're…

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