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A Quick Guide to Updating Your Facebook Business Page
Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create…
How to Position Your Business in the Right Light
One of the key aspects of being successful with any business venture is positioning. It’s not always good enough to bring a quality product or…
Business Growth and Digital Marketing News & Tips 8-13-23
Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with…
Pay-Per-Click Glossary of Terms
Using pay-per-click advertising is one of the best ways to pick up a quick flow of traffic to your website. While organic SEO is a…
How to Leverage AI for Content Creation (Without Sounding Like a Robot)
While it is yet to be seen exactly how artificial intelligence tools like ChatGPT change the digital landscape, we can say one thing for certain…
Podcast Ep. #73 – The Value of an SEO SWOT Analysis
Today is another Academy Quick Tip. We're all busy and need to continually learn. But sometimes we just don't have the time to read entire…
Business Growth and Digital Marketing News & Tips 7-31-23
Everyone wants fast results, but that’s not always the case with digital marketing. Sure, there are tactics that get you clicks and impressions within a…
Leveraging LinkedIn InMail Ads for B2B Outreach
If you own or operate a business, you should be on LinkedIn. There are simply too many opportunities for connections available on this platform to…
Podcast Ep. #72 – Why The Buyer’s Journey is a map to business success
Today on the Academy we'll talk about a concept that should be central to everything your business does -- The Buyer's Journey. The buyer's journey…
Double Opt-In for Email List Subscription: Necessary or Not?
When you start up a new digital tactic like email marketing, it’s easy to get overwhelmed by all of the best practices and requirements. But…
Podcast Ep. #71 – Why having focus, in business and in life, is the key to success
Today on the Academy I wanted to talk about having focus in business and in life. If you're continually struggling to achieve your goals, in…
Business Growth and Digital Marketing News & Tips 7-16-23
So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the…
Why It Can Take Time to See Results with Digital Marketing
Everyone wants fast results. Whether it’s in business or anything else, it’s not fun to wait around to see your hard work start to pay…
Podcast Ep. #70 – INBOUND – Five Principles to Grow Your Business
Today on the Academy we'll talk briefly about 5 principles that summarize why Inbound, conceptually, is a game-changing strategy to grow your business. Unlike traditional…
Advice for Starting Your Own Podcast
A podcast is a great way to connect with an audience. It doesn’t matter if that audience is big or small, you can effectively use…
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