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Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936
I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…
Business Growth and Digital Marketing News & Tips 10-16-22
Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring…
The basics of hiring using digital marketing
Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…
A New Trend in Website Design: Incorporating Illustrations and Abstract Designs for Bolder, More Unique Experiences
It’s easy enough to forget about the importance of website design when building out your pages. With so much focus on content – both for…
Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy
Newsletters are a great way to stay in touch with your audience and communicate information about new products, services, and ideas. Once you get your…
Podcast Episode 47 – Your playbook for hiring using digital marketing
Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…
Top 10 Google Ranking Factors
Ranking high in the Google search results for important keywords in your industry is a major goal for virtually every marketing department. While it’s not…
Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.
Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…
Business Growth and Digital Marketing News & Tips 10-02-22
Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your…
Using digital marketing to hire
Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…
An Introduction to Creating Buyer Personas
As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…
Podcast Episode 45 – How customer journey mapping can increase sales
Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…
Integrating HubSpot with Google Analytics
For website owners and managers, Google Analytics is a must-have tool. The wealth of information available is simply too valuable to pass up, and as…
Drive Action in the Buyer’s Journey with Social Media
The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…
Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness
For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…
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