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How to Nurture Your Top Spending Customers via Email
The power of email marketing is no secret. If you have made it anywhere at all conducting business online, you’ve likely tapped into the potential…
Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business
Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you're…
Business Growth and Digital Marketing News & Tips 11-13-22
Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you’ll…
How to Be Successful with Google Display Ads
Google display ads represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With…
Color Psychology and Your Website
When building or redesigning a website, there are seemingly endless decisions to be made. From the layout of the pages to the content that you…
How to improve communication when hiring
Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a…
Podcast Ep. #50 – Podcasting advice after 50 episodes
If you need advice to get started with podcasting and take the first steps, or you need motivation and tips to keep going beyond your…
Click-Through Rates: Benchmarks + How to Increase CTR
For a digital marketer, click-through rate is one of the fundamental metrics that will be used in many different applications. It’s hard to talk about…
Business Growth and Digital Marketing News & Tips 10-30-22
Has hiring been a challenge for you? Applicants just aren’t at the same skill level to meet the needs of most companies. 87% of companies…
The benefits of working with a professional marketing strategist
What can a professional marketing strategist do to help you grow your company? Listen to Lauren explain why she loves her role, how she helps…
Improving Facebook Ad Management
Facebook is a great place to advertise your goods and services. The size of the platform speaks for itself, and there are plenty of targeting…
Hiring and The Great Skills Divide – What to know and what to do about it when hiring
Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…
Podcast Ep. #49 – The Alarming State of Trust Erosion, and What To Do About It
It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be…
How to Craft a Business Mission Statement
As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…
Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting
Proper targeting is a fundamental piece of the marketing equation. It’s great to craft creative, impactful messages about your products and services, but those messages…
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