With the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for website design and development. One of the key benefits of partnering with an agency is personalized attention to detail (i.e. the human touch). Unlike AI algorithms, humans can carefully consider your unique requirements and goals.
While AI may appear cheaper initially (and certainly has its place in digital marketing), opting for an agency is a strategic investment in your business.
MARKETING AND GROWTH NEWS
What you need to know:
Influencer Flop: Consumers struggling to put groceries on the table are becoming fatigued by over-the-top influencers.
Match Made in Heaven: Google PAIR, the technology pitched as matchmaking tech for advertisers and publishers, is live and working.
Fomo on Promos: 60% of the total B2C marketers in the world use content promotion strategies to target their ideal audience.
WWW-Not: The switch from www to non-www will neither positively nor negatively influence a site’s primary ranking metrics.
Engaged and Not Confused: 2023 Search Engine Roundtable data reveals that the audience was highly engaged, frequently participating in discussions on the platform.
Ad-ding Up: Amazon saw advertising sales grow 27% year-over-year for a total of $14.6 billion in the Q4 2023 period.
Tube Touchdown: Additions like NFL Sunday Ticket are drawing more advertisers to YouTube.
Stop the Spam: Marketers hope new rules from Google and Yahoo will stop people from reporting their advertising emails as spam.
An Up-Tik: Children aged 4 to 18 spent, on average, 112 minutes per day on TikTok in 2023, up from 107 minutes in 2022.
Artisocial: Artificial intelligence is poised to further transform the biggest social media platforms in 2024.
SEO
Evolving and Navigating Future SEO Trends and Tactics
The continued growth and changes in user behavior play a significant role in shaping the future of SEO. Internet users have become more discerning and expectant of personalized experiences tailored to their specific needs and preferences. Explore the future of SEO!
PPC
Understanding Quality Score in PPC Advertising
Quality Score is a metric used by search engines like Google to determine the relevance and quality of your PPC ads and keywords. It’s given on a scale from 1-10, with 10 being the highest possible score. Keep reading to learn about the factors that impact your score.
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