Strategy

Hiring and The Great Skills Divide – What to know and what to do about it when hiring

Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…

Podcast Ep. #49 – The Alarming State of Trust Erosion, and What To Do About It

It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be…

How to Craft a Business Mission Statement

As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…

Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936

I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…

The basics of hiring using digital marketing

Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…

Podcast Episode 47 – Your playbook for hiring using digital marketing

Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…

Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.

Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…

Using digital marketing to hire

Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…

An Introduction to Creating Buyer Personas

As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…

Podcast Episode 45 – How customer journey mapping can increase sales

Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn't want…

Drive Action in the Buyer’s Journey with Social Media

The buyer’s journey is a fundamental concept in marketing. In most cases, when talking about any product or service of at least modest value, potential…

Podcast Episode 44 – How your relationship-building type can bolster or derail your effectiveness

For most people and businesses, relationships are at the heart of what makes them happy AND successful. As a business owner, I know firsthand how…

Podcast Episode 42 – Why defining your company purpose can be a game changer

Today on the Academy I wanted to talk about goals and purpose as it relates to starting and running a business. For many people, goals…

The Flywheel Model

There are many different models used by companies in an effort to achieve growth in both the short- and long-term. One of those models—the Flywheel…

Podcast Episode 41 – How inbound marketing can be different, and more effective, than traditional marketing

Today on the Academy I wanted to talk about Inbound marketing. If you've never heard of inbound marketing, check out episodes  #30 and #17 for…