Strategy

Podcast Ep. #54 – Our process for annual business planning (Part 2)

Today on the Academy I thought we could spend a little more time talking about yearly planning since we’re approaching the end of the year.…

Podcast Ep. #53 – Our process for annual business planning (Part 1)

Today on the Academy I thought we could spend some time talking about yearly planning since we’re approaching the end of the year. If you…

Podcast Ep. #52 – Essentialism and the 80/20 rule in business and life

Today on the Academy we're going to do another segment that's quick and direct, but hopefully helpful to those who are working hard to start,…

Podcast Ep. #51 – What is positioning, why it’s important, and how it can grow your business

Today on the Academy we’re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you're…

How to improve communication when hiring

Staying top of mind during the hiring process and even post-interview is extremely important to successfully hire great people these days. Approach communication with a…

The benefits of working with a professional marketing strategist

What can a professional marketing strategist do to help you grow your company? Listen to Lauren explain why she loves her role, how she helps…

Hiring and The Great Skills Divide – What to know and what to do about it when hiring

Because baby boomers are leaving and millennials are just getting started in the workforce, companies are having trouble filling positions that require a certain level…

Podcast Ep. #49 – The Alarming State of Trust Erosion, and What To Do About It

It’s blatantly obvious to say that trust is important. The alternative is simply distrust and nobody wants that. But building and sustaining trust can be…

How to Craft a Business Mission Statement

As a business owner, the list of things you have to do is a long one. There are countless things needed to get the business…

Podcast Episode 48 – Everything I learned about social media growth, I learned from a book published in 1936

I’m sure you’ll be expecting me to unload a lot of specific tactical advice around “how” to do this. But today I’m going to focus on…

The basics of hiring using digital marketing

Nothing is working. You’re trying to be creative and do everything big and great with your hiring activities, but have you covered the basics of…

Podcast Episode 47 – Your playbook for hiring using digital marketing

Today on the Academy we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led…

Podcast Episode 46 – Rise Above. Advice from “King James” on how to stay motivated and silence your critics.

Today I thought I'd take a different approach to the podcast and take a minor, but important detour and talk about motivation. Here's the full…

Using digital marketing to hire

Today we’re going to be listening in on a recent community training event that we put on at Sanctuary that was led by our Director…

An Introduction to Creating Buyer Personas

As a marketer, it’s essential for you to know your audience. If you don’t know who you are trying to sell to it will be…