Strategy

Why the Yellow Pages is not an Internet Marketing Strategy

People are continually asking my opinion about the Yellow Pages. My first question is "Which Yellow Pages"? Are you talking about the book that shows…

Customer Acquisition: How Much Should You Be Spending?

Professional marketers know the rule:  You don't make your money from the first sale. You make your money from the repeat business. The vast majority…

12 Internet Marketing Strategy Mistakes

1 - Not Having One I’m not (just) talking about the absence of any internet marketing activity here. Worse still, I’m talking about the lack of…

4 Reasons Why You Need an Digital Marketing Strategy

SEO ain't a strategy. Blogging, Facebook, Twitter, Email Newsletters….these ain't strategies either. They’re tactics at best. But more accurately, they’re “media channels”, communication mediums to…

Online business reviews — Why they’re important and how to get them

Search engines want to return the most relevant results for their users and there are many different factors that figure into why one site ranks…

Internet Marketing Research and YOU

Research is what I'm doing when I don't know what I'm doing. -Wernher Von Braun An important part of building an effective digital marketing strategy…

Online Project Management and CRM Software System Review

I'm taking a little detour from local search marketing to discuss and recommend a solution for project management and CRM software. The Problem I've used…

The future of internet marketing

Sometimes I step back and breathe a sigh of relief about what I do for a living. It really does seem that the future is…

How to Select an Inbound Marketing Agency

If you are interested in increasing your web traffic via content marketing services or by using an inbound marketing agency, it is important that you…

When Was the Last Time You Used the Yellow Pages?

I'm guessing not recently. Am I right? I mean maybe you've used it to prop open a door or serve as a booster seat for…

What Are Your Marketing Assets?

Do you want to know what are the two most common errors that companies make when it comes to marketing? Set It & Forget It…

Lead Nurturing Is Not about Marketing – It’s about Building Trust & Establishing a Relationship

According to a study by xant.ai, 35-50% of sales go to the vendor that responds first to an inquiry. Further, a recent HubSpot study found…

Consumers Spend SIGNIFICANTLY More When They Get Free Shipping

Although many claim the economy is still down, ecommerce has shown this may not be quite as true as consumers and the public believe, or…

How Lead Nurturing Can Increase Your Inbound Marketing Success

According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead What is Lead Nurturing? When…

Where in the World Wide Web Can You Get More Visibility?

While everyone in the world and the cyber world is aware of the importance of getting your name out on Google, this doesn't mean you…