Strategy

How Lead Nurturing Can Increase Your Inbound Marketing Success

According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead What is Lead Nurturing? When…

Where in the World Wide Web Can You Get More Visibility?

While everyone in the world and the cyber world is aware of the importance of getting your name out on Google, this doesn't mean you…

Weighing the Options of Organic vs. Paid Search Optimization and Marketing

For anyone who has ever tried to get their website or blog site to show up on the first page of search engine rankings, you…

The Sanctuary 6-Step Formula for Effective Internet Marketing

Intro/Executive Summary: For many companies the concept of internet marketing is not a concept that’s easy to grasp. There are just too many options and…

Call Tracking Software for Improved Marketing Effectiveness

Traditional attempts to lure in and track customers online works quite well for businesses based online, but can get a bit trickier for those brick…

How to develop an effective strategy for a new website

(Updated 1/2022) Today we’re talking about designing a new website. For many people, this means hiring an actual web designer. Someone that will help them…

3 quick ways to size up your competition

Analysis of three competitor sites As in any battle, it's good to know what you're up against. George Washington always tried to understand the size…

Seven New Marketing Ideas for the Local Retailer

In these days of ever changing technology and lightning fast communications, it is vitally important to stay ahead of your competition for the attention of…

How will the shift in news consumption affect your digital marketing efforts?

The dynamics of mass market advertising are forever changed. We have to accept that. According to a 2011 Pew Research Study, the Internet is slowly…

Is It Time for Your Business To Include Mobile Marketing In Your Digital Marketing Strategy?

Digital marketing has continuously changed and evolved. Smart marketers are the ones who are able to keep up with what the market wants and needs…

In a Crowded Market, You Either Lead or Get Swallowed: Increasing Traffic for the Senior Housing Market

A website is supposed to do two main things: educate and make a sale. It is simple, beautiful, almost elegant in its way. Some sites…

Six Steps to Transform Your Digital Marketing Efforts in 90 Days

As business leaders, we're all working to increase sales. Given the confidence and a practical approach, we'll invest the time and resources on those activites…

Cool Digital Marketing Ideas for the Local Business Owner

As a local website developer serving the Akron, Canton, & Cleveland areas, we specialize in developing & executing digital marketing strategies. In general, those strategies…

Creative internet marketing

If you're a small business trying to succeed online, here is something to ponder. I was listening to Seth Godin the other day and he…

20 ideas to promote a local website

Driving real traffic to your site these days is a never ending battle that most people think is beyond their reach if they don’t spend…