SEO

Local Search Tactics Phase 4: Secondary Onsite Local Strategies

After you've mastered the basics you can let the real work begin! The following secondary SEO tactics can be extremely effective but like most good…

Local Search Tactics Phase 3: Primary Offsite Local Strategies

Like the primary onsite strategies recommended in phase 2 of our Massive Guide to Local Search Tactics, there are many things that you can control…

Local Search Tactics Phase 2: Primary Onsite Local Strategies

There are many things that you can accomplish with your own website so you shouldn't waste an opportunity that you can fully control. Many of…

Local Search Tactics Phase 1: Local Campaign & Planning Setup

Every great SEO campaign starts with a solid foundation. In this section of our Massive Guide to Local Search Tactics you'll learn the basics of…

The Best SEO Strategy is Always About Your Customers (Not Google)

Great search engine optimization has always been, and will always be, about your customers. If you - or the company you’ve hired to do your…

Is Keyword Research Dead?

It used to be that including keywords in tags and content was a surefire way to improve your site's visibility in search results. However, Google…

SEO: What is User Intent?

What's the User Intent of "Pizza" Long focused on technical strategies and tactics (keywords, H1 tags, page links etc) for optimizing websites, search-engine optimization experts have…

Why is Local SEO Important?

More than 40 percent of online searches now focus on returning results for local companies, and Google, Bing, and Yahoo have changed their algorithms to…

What is Duplicate Content?

If search engines find duplicate content on your website, they might remove its pages from the results or downgrade them to lower positions. This can…

SEO: 9 Common Misconceptions

Optimizing your webpage for search engines is only part of the equation when it comes to boosting local visibility. If you're using broad SEO tactics…

The Massive Guide to Local Search Tactics

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow…

Local Search N.A.P. Template, Best Practices and Processes

I’ve found that processes are essential in business. Local search and SEO is no different. Having solid system and reviewing them on a regular basis…

Using Images for SEO Success

With the Super Bowl right around the corner, there’s always a ton of buzz around the commercials, of course.  Who’s going to have the best…

How SEO is helping Ohio manufacturers grow their businesses

Ohio Manufacturing is not dead. At least, not from what I've seen. The manufacturers we work with, and there are more than you'd expect, have…

4 Organic Search Marketing Trends to Look for

This year was an interesting year for SEO’s and internet marketing professionals alike.  With Google releasing algorithm updates like they were going out of style,…