News

Business Growth and Digital Marketing News & Tips 6-28-24

You’ve heard the quote, “If you fail to plan, you plan to fail” —  and for good reason. Whether you just started your business or…

AI Search Stumbles: Google’s AI Overviews Need Work

Search engines are the cornerstones of our digital world, and Google, the current king (at the moment) of search, has been constantly trying to innovate…

Business Growth and Digital Marketing News & Tips 6-14-24

It’s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your…

Business Growth and Digital Marketing News & Tips 5-28-24

Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of “nurturing”. Nurturing…

Business Growth and Digital Marketing News & Tips 5-14-24

Calculating return on investment (ROI) allows marketers to evaluate the success of their campaigns and determine which initiatives deliver the highest returns. However, accurately measuring…

Business Growth and Digital Marketing News & Tips 4-28-24

Whether it’s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action…

Business Growth and Digital Marketing News & Tips 4-14-24

Did you know? It’s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by…

Business Growth and Digital Marketing News & Tips 3-28-24

With the desire for precise measurement tools to determine ROI, there has been a rise in attention metrics.  These metrics, which often utilize eye-tracking data,…

Business Growth and Digital Marketing News & Tips 3-14-24

“The point is not to be perfect, but to be better; flawlessness is impossible.” Kaizen, a Japanese philosophy that translates to “continuous improvement”, has been…

Business Growth and Digital Marketing News & Tips 2-28-24

Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can’t afford not to invest in inbound marketing.…

Business Growth and Digital Marketing News & Tips 2-18-24

With the rise of artificial intelligence (AI), there is a new debate over whether to use a traditional agency partner or AI for website design…

Business Growth and Digital Marketing News & Tips 1-28-24

In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative…

Business Growth and Digital Marketing News & Tips 1-14-24

With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role…

Business Growth and Digital Marketing News & Tips 12-17-23

As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to…

Business Growth and Digital Marketing News & Tips 12-03-23

Supply chain disruptions, shifting consumer behavior and the rising cost of living have all contributed to the perfect storm of inflation. Rising prices can be…