What you need to know – Marketing and Business News January 27th, 2025

Hello everyone. Happy Monday! Welcome back to my curated list of the best digital marketing and business news. Here’s what you need to know…

Marketers Bet on Media Spending Spree A recent survey reveals that many are planning to boost their spending on various media channels. Digital video, social media, and search are all expected to see increased investment. Read More

Love is in the Air (and Ads) Valentine’s Day is just around the corner, and Microsoft is dishing out the hot trends for your advertising campaigns. Think romance, personalized gifts, and experiences. Time to get your love-themed ads in order! Read More

Threads Gets Down to Business Meta’s Threads is stepping up its game with the launch of ads. Businesses can now tap into this fresh platform to reach their target audience. Read More

Performance Max Gets Supercharged Google Ads is boosting Performance Max campaigns with advanced targeting. This means more precise reach and hopefully, better results. Read More

AI: The Marketing Maverick Artificial intelligence is shaking up the marketing world in 2025. From personalized experiences to automated campaigns, AI is changing the game. Read More

AI Reshapes Social Media Marketing AI is not just changing marketing in general; it’s revolutionizing social media marketing too. From content creation to audience engagement, AI is transforming how brands connect with their followers. Embrace the AI-powered social media landscape! Read More

LinkedIn Reveals Marketing Must-Haves Want to know the skills that are hot in the marketing world? LinkedIn has shared data on the most in-demand skills, giving marketers a roadmap for professional development. Read More

SEO: Now and the Future SEO is a constantly evolving landscape. Balancing current best practices with future trends is key to success. Here are 8 ways that SEO is evolving. Read More

Google Search Ad Spending Soars Google Search ad spend is on the rise, indicating increased investment in search marketing. Read More

PPC Priorities for 2025 Planning your PPC strategy for 2025? Focus on automation, audience targeting, and measurement to maximize your results. These are the key areas to prioritize in the evolving PPC landscape. Read More

B2B Marketers Focus On… B2B marketers have their priorities straight. Lead generation, brand building, and customer retention are top of mind. These are the key areas to focus on for B2B marketing success. Read More

Organic Social Media: Still Alive and Kicking Think organic social media is dead? Think again! It’s still a powerful tool for growth. Focus on engaging content and community building to maximize your organic reach. Read More

Instagram Algorithm Decoded (Sort Of) Instagram has shared some insights into its algorithm. While the specifics remain somewhat mysterious, understanding the basics can help you optimize your content for better visibility. Stay informed and adapt to the ever-changing Instagram landscape. Read More