Content

Case Studies for Manufacturing Companies: Why They Work

In contrast to the diminishing returns of such traditional platforms as trade shows and print ads, online marketing efforts are paying impressive dividends for manufacturing…

Content Marketing: Blog posts vs. Landing Pages

Do you have thousands of newsletter subscribers? Are your sales reps are pounding the pavement trying to convert leads? Is your advertising budget strong, but…

How to Avoid Duplicate Content on Your E-Commerce Site

Despite featuring thousands of products on your e-commerce site, the amount of traffic being driven to it may be downright abysmal. What gives? Odds are…

What can you expect when implementing a content marketing campaign?

Ohio business leaders are coming to embrace the concept of 'content marketing.' The transition from traditional outbound 'interruption' based marketing to an inbound or content…

Advice on creating low budget, informational YouTube Videos for your website

Ok, so over the years we've learned a few things about web video. We're by no means experts but here are some basic 101 tidbits…

Quality vs. Quantity: The Content Marketing Dilemma

According to a recent study, by the Content Marketing Institute and Marketing Profs 64%  of marketers believe that producing enough content was their number-one challenge.…

Digital Marketing Planning: How To Create An Editorial Calendar

Perhaps the biggest challenges in launching an inbound marketing campaign as part of your Digital Marketing Strategy, is coming to grips with  the sheer volume…

What Makes an Effective Landing Page?

Too many people with websites have yet to understand the importance of the landing page. This is truly a visitor’s first impression of your brand…

Content Marketing: Thought Leadership for Small Companies

According to recent studies by the Content Marketing Institute and The Center for Marketing Research at the University of Massachusetts, Dartmouth, Blogging may be most useful for small…

Content Marketing: New Employees as Content Resources

Coming up with content for your company's blog and inbound marketing efforts can seem like a daunting, unending burden. And for most of the companies,…

A Case for Case Studies

Not using case studies in your content marketing and inbound marketing campaigns yet? For this reason alone you could be losing out on valuable leads…

Blog Posts: Does Anyone Really Comment Anymore?

There was a time when contributions to the comment section of a blog were actually useful or at least interesting. With time, however, this seems…

How Often Should I Post to My Blog?

There are so many useful tools online that companies and businesses can use these days to improve their inbound marketing campaigns. In fact, many of…

How Google Alerts Can Help You Create Content for Your Blog

Content marketing appeal relies heavily on the quality of the content as well as the interest it generates. Obviously the better the content, the more…

What Is a Call-to-Action?

When it comes to conversion optimization and gaining the most return from your inbound marketing campaign, the call-to-action is extremely important. Those who create work…